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Sizzling, Optimized Leadership Skills Can Be Learned

Fire hoop jumper

Did you jump through fire with no plan?

How much does it mean to you to provide positive feedback to your team?

How do you deliver criticism or correction information?
Your style can be the difference between progress and defeat for the target of your energy.
Be sure to take the person aside and do not “scold” them in public. If the objective of your
feedback is to improve a situation, then be respectful and provide space for the person to
respond. Listen and let the person speak. You can sort out the excuses from the actual reasons.

Consider how the managers of the space shuttle Challenger felt when their input on the impact
of temperature on the “O” rings was overridden. They live with the guilt of that explosion every
day, because at the time, adhering to a time and budget constraint was more important than
what the engineers were saying.

Here are a few thoughts to consider before criticizing a team mate or presenting a sensitive
report to supervisors:

  • How serious is the actual error?
  • Does the error pose a safety risk?
  • Are you just annoyed?
  • Do you want the person to learn something from the issue?
  • How important is it to punish the person and what does that satisfy?
  • Are you concerned that you look bad as a result of the mistake?
  • How does the mistake reflect on you?

Once you clear the air of your own anger or disappointment, you can select a reasonable
response to the situation.

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Biz school failed to teach us to ask the pertinent questions

Bottlenecks, Gaps, and Few Bridges

Part of the reason is the framework schoolwork is built upon—competition.

Yes, it is healthy to have competitors. But, more positive outcomes will flourish with another “C” word—Collaboration. Another “C” word is courage from senior leaders. Rather than drawing on third-grade energy to always have the “right” answer, courage is required to permit exploration and stimulate curiosity to open the door for innovation.

Innovation emanates from an environment that encourages exploration and rewards curiosity rather than focus on mistakes.

Whether you’re a general manager of a large company or a team leader of two members, achieving goals and objectives begin with asking the pertinent questions. Our coaching does that for you. Our work together provides a solid, non-judgmental space to challenge perspectives and develop resilience to address new challenges.

Leadership is an attitude and behavior, it is not bossing people around and assigning blame. Coaching stimulates confidence and solid decision making.

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Are you Wowing or Wooing Prospects?

Here is my bold statement:

“Too much revenue is exhausted on wooing clients and not enough revenue is used to retain existing customers.” 
 

With the various media outlets—social media, broadcast, print, banners, you name it—marketers have bought into the fear of being left behind (FOLB) or missing something. If not managed effectively, this process fragments marketing efforts, wastes resources, and creates waste.

When I coach with clients, we must begin with a plan. Call it what you want—business plan, marketing plan, overview map—this is a blueprint for outreach and strategy to move it forward into reality.
 
The reactionary wants to lure new customers with bright shiny objects (think lure in fishing)! Once on the hook, how is the customer or guest treated from this point. Experience shows that the newly lured customer is lucky to receive a thank you or acknowledgement that is beyond an auto responder. Or, they are subsequently bombarded with emails and offers without getting to know them first.
 
Let’s turn our attention to retention! This is a worthwhile investment.
As recently as today, stated that loyalty programs don’t work. What did they find?
 
Rather than encouraging the existing folks to be an energy force, they are often neglected. Here are a few reasons these wowing programs don’t work:
  1. They appear insincere. There is no “face” to the process, just digital log in. 
  2. The programs can be cumbersome and make the prospect work too hard to join in. 
  3. They can create “bad habits”, especially with coupons–the consumer learns to wait for a coupon to act! 
  4. My personal favorite is the company that has perpetual sales, every week. That tells me they’re overpriced to begin with if they have to keep marking things down. Continual sales cheapen a product. Perception rules and it looks like the items weren’t wanted.

See how this relates to what you’re doing. 

It is simple, perhaps not easy, to show customers, guests, and clients that you appreciate them:
  1. Tell them! Communicate with a personal message with a voice. Email is impersonal unless you add a personal touch. A simple audio clip is worth the time to produce.
  2. Allow them special access to events and new products, not available to the general public.
  3. Give them a special price, and turn that into value to continue to return for more.
  4. Make referrals matter to existing customers. Translate what they enjoy, love, or need so much from you that everyone in their spheres of influence will hear about it!

Keep the wooing going! Like all relationships, people want to feel appreciated and cared about. Daniel Golman had it right—he contends emotional intelligence begins with offering people comfort and safety! How would you rate your scale of comfort and safety?

 
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