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Abuse, Art, community, Emotional Intelligence 2.0, politics, Service

Mega Community Service

As we witness the parade of incompetence that has become our Congress, I cannot remain cynical when I find stories like this.

This one is close to home. I know Joyce personally.

Valley woman helps abuse survivors through art.

I hope this energy inspires you to reach out in your own way.
Community service is not only good for business, it is fulfilling for us to share.

Please let me know about community projects in your area.

Your coach,
Michelle Cubas

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Brand, copywriting, Google, Marketing, Risk, SEO

Do you “Google?”

Official Google Blog: Do you “Google?”

In my seminars, one objective I ask participants to think about, it what is necessary to make their products and services and memorable household word? Think FedEx, Kleenex, Coke and you’ve got it.

From the likes of this article, Google doesn’t like the eponym impact on their name.
Ubiquity has carried the downside of diluting the brand, but wouldn’t you want everyone to know your name?

The question becomes if one can Google on another site away from G. It feels miserly when I think about it.
Why not Google anywhere, like making a Xerox or blowing your nose into a Kleenex?

Go for the eponym—when the name becomes synonymous with the product. Memorable for sure. The consumer won’t have trouble asking for it the next time either. This is a magnetic way to assure repeat business. Try it.

Tools:
1. Gather five images (no words) about your work.
2. Describe the images with three words each.
3. Relate the images, words and your intention from your work.

If they work together, it can be powerful. Good luck.

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comic relief, Leadership Insights, Old Testament, Wisdom

The Obama Dog Saga—Welcome Bo

At first glance, the puppy story seems superficial. I ask, “What’s important beneath the surface?” Why so much attention that made the rounds of the Sunday political shows.

On the surface, I suggest the following ideas:

  • Human interest story
  • Comic relief
  • Distraction from daily negativity.

Also, my perspective leads me to this:

  • The story is more about integrity and keeping promises.
  • This speaks to the type of parents the Obama’s are by postponing gratification by example.
  • Cesar Millan’s “calm-energy” principle and how it applies to how Obama is likely to succeed with his temperament as successful owner. Milan stated Obama will be a role model. I suggest that we can all benefit from the tamping down of the drama accelerated by fear this past decade.

Proverb’s Wisdom—Still true, “All good things come to those who wait.”

Lastly, I marvel at the lingering significance of the Old Testament’s Book of Proverbs’ wisdom. (Treat yourself to a quote on the website.) As technology leads us from the “cave,” we can draw sober wisdom from this ancient source. I’m sure all religious traditions have similar wisdom from which to draw. I welcome input on them and will post them on my blog as they are received.

Welcome, Bo. You didn’t know you were so important to the American Public.
—MC

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