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Jerry Chautin: Boost Your Sales and Enhance Your Brand With Little-Known QR Codes

Just made QR (quick response) codes in a minute! Wow. This is where technology shines.

This article address how realtors can use this tool, but the impact is universal. Any business can benefit.
Jerry Chautin: Boost Your Sales and Enhance Your Brand With Little-Known QR Codes

Try yours here. Have fun and send me your ideas. I will post accordingly.
Thanks.

Your coach,
Michelle Cubas

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Pay to Play or Work? Hot topic for HR Professionals

What is your opinion on performance pay? Have you experienced it?

I find it curious how industry compensation is arbitrarily designated to promote performance. The spotlight is often on the teaching profession, yet bonuses to Wall Street financiers are considered bonuses on their production. What is the distinction?

Interestingly, money is not a motivator for everyone. Also, depending on how performance pay is handled,
it can open the perennial can of worms as to the criteria used and if all employees are able to participate.
Worst of all, the perception of a bribe must be avoided at all costs. (More on bribe v. reward in another post.)

Here is top issues that motivate employees today:
• Job security
• Appreciation
• Bonuses attached to a specific “well done” project.
• Educational reimbursement
• Promotional and career paths.

What do you think? Please mention your industry segment. Thank you.

Regards,
Michelle

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The Benevolent Business Person Phenomenon

Today’s chaotic world produced a phenomenon—the benevolent business person. The wealthiest people on the planet like Bill and Melinda Gates and Warren Buffett are giving away their fortunes through their foundations.

On a smaller scale, you may be considering offering your time and expertise to an organization as community service.

From my involvement in corporate giving, a few items come to mind for you to consider:
1. It is important to know the nature of the charity’s work. How do your values align with the work? 
2. What is the global symbol or face of the organization? Each executive must decide how that fits with their own mission, vision and values.
3. What is the “wish list” of the organization? A comprehensive outline is helpful to people to contribute tangibles, not just money. It is easier for the donating company to “sell” the idea to their audiences that way.
4. Each company decides how realistic they find the goals and how they align with the company image. Is this information likely to be posted to your website?
5. What checks and balances are in place to assure funds reach the targets? A complete listing of where the monies are held and a contact person are helpful to prospective donors. People are skeptical when the cause appears too huge to manage.
6. What is your “feel good” payoff? Younger leaders today have a different perspective on causes. It is not just about a tax deduction for them. They are eager to participate when they see the sense of the big picture and how the parts work together. Is this present for you to devote time and attention.
7. For those of you considering to a start a non-profit or be involved with a new organization, I advise writing a comprehensive plan, like a marketing map, that demonstrates the outreach goals and intended efforts. It is easier to align your values with the mission when you can see it on paper. This will support you to obtain sponsors and in your fund-raising efforts.

Hard times can bring out the best in people. Follow the CNN Heroes and other wonderful efforts around the world. Get involved on some level. Your soul will thank you.

Best of luck. And welcome to a positive idea that emerges from the chaos.

Links
http://www.bcccc.net/
Gates Foundation
CNN Heroes http://bit.ly/cdxruh

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