Experience 30-minute Issue Coaching session
business coaching

You’re already “There”

The shifting sands of contemporary business continually create competitive movement that may not be appropriate to your business. That lure can be costly and counterproductive.

Like parenthood, who better than you to know what your “rules” are, what flys in your universe and what it takes to be successful. This must be communicated to those coming in contact with you and your “family” (business).

American business people need to stop, breathe and stop expending precious energy in the competitive jig.

Here’s are three quick antidotes to practice a simple philosophy to cut wasteful spending and energize your personal energy:
1. Recognize that you‘re already there. It’s your choice to be somewhere else, so make it happen after you’ve determined that is a prudent shift.

2. Don’t chase after a trend. Learn about it, and respond “yea” or “nay” if it fits your business model. Calculate if it is long-lived or a passing fancy.

3. Shorten your learning curve™ with coaching and instruction from experts in the areas you need to understand. Join special interest groups (Google on the topic) and participate in association events related to your topic.

The key here is that you are making choices, not reacting to the overstimulation of the marketplace. Breathe is a non-renewable resource!

Coach Cubas wants you to enjoy your purposeful efforts — professionally, personally and spiritually. mc



As a credentialed business coach and analyst, one of my primary functions is to work with individuals and company managers to clarify where they are presently, where they would like to advance, and what tools they have and need to achieve their desired outcome.

I use a variety of tools to assess perceptions including Platinum Rule instruments, my experience and training in assessing behavior. My preferred tool is the EQ-i®, emotional intelligence inventory. I have specialized training on the EQ-i® and DISC Inventories and access to multiple other sources including a company culture index. I prefer the EQ-i® because it is the least judgmental instrument I have found. It focuses on strengths and areas of development related to the goals set by the individual. For example, people are more likely to apply the EQ-i®’s information rather than label themselves by the Myers-Briggs categories.

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