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Why Certification is Key to Credibility

Here is a quick read about why you want to be certified in your profession:
  1. Validation of your skills by an objective 3rd party.
  2. Perception booster that you extended your skill level to the next rung. Think—Do you want a Board Certified surgeon?
  3. Others’ perception preview before they meet you. Set the bar to set you apart from others vying for the person’s attention.
  4. Certification boosts your confidence. It is an award you give yourself. Be proud of your effort.
  5. Knowledge expands so quickly. Be at the top of your profession and refresh your skills with certification.
  6. Respectful investment in yourself and your professional growth. People respect that.
  7. Certification condenses knowledge updates in a short window rather than going back to school for a degree.
  8. Inspires a positive attitude toward a chosen profession.
  9. Test what are the important KSPs (key selling points).
  10. Helps to futurize™ and insulate your business and skills with additional preparation for slow downs and market changes.

I remember when I began in sales I felt like a fraud because I didn’t have years of experience. All the gurus said, “Fake it ’til you make it!” And, I did. Think big thoughts.

When I was attending my coach training, the instructors spoke about the “imposter syndrome.” I could relate to that. What I’ve come to find is that, other than a con artist who has ill intentions, we all have to begin somewhere. The more preparation, the greater your confidence will grow. Then, you will gain clients who believe in you, not for your products, but your integrity. And, that is not faked. Be true to yourself as the Bard said, show up for others without worrying about how you are affected, and voila, you will grow into your personna.

Your experiences and thoughts?

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As a credentialed business coach and analyst, one of my primary functions is to work with individuals and company managers to clarify where they are presently, where they would like to advance, and what tools they have and need to achieve their desired outcome.

I use a variety of tools to assess perceptions including Platinum Rule instruments, my experience and training in assessing behavior. My preferred tool is the EQ-i®, emotional intelligence inventory. I have specialized training on the EQ-i® and DISC Inventories and access to multiple other sources including a company culture index. I prefer the EQ-i® because it is the least judgmental instrument I have found. It focuses on strengths and areas of development related to the goals set by the individual. For example, people are more likely to apply the EQ-i®’s information rather than label themselves by the Myers-Briggs categories.

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