The Most Powerful Tool You Have Has No Dollar Cost

by Coachcubas

December 14, 2015

No matter what stage of business you are in, here is a new year’s resolution you can keep. This is my holiday gift to you.

Use a contrarian PERSPECTIVE!
Whatever you are doing now, turn it upside down.
This ACTION refreshes your mindset.

See a crowd? Run another way.

Imagine you are standing on a hill.
View your business and the market from the highest point.

Describe how you can find your business from that spot.

Use the adverbs: why, when, what, how, and where to guide your plan.

Here are tips for doing a contrarian PERSPECTIVE:

Why are you doing this? Identify your purpose beyond making a profit or a name for yourself, and link all your steps back to your purpose.

When is everything in place to launch? Set a date.

What needs to change from what you’re already doing? Add on, remove something to preserve resources?

How to set it up with priorities?

Where to place it (your tools like signs, broadcasts.)? Placement is one of the core P’s of marketing! Where can you start?

Keep moving. And, as actor Andy Garcia said, “You’re going to fall; just fall forward.” -MC

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Coachcubas

As a credentialed business coach and analyst, one of my primary functions is to work with individuals and company managers to clarify where they are presently, where they would like to advance, and what tools they have and need to achieve their desired outcome.

I use a variety of tools to assess perceptions including Platinum Rule instruments, my experience and training in assessing behavior. My preferred tool is the EQ-i®, emotional intelligence inventory. I have specialized training on the EQ-i® and DISC Inventories and access to multiple other sources including a company culture index. I prefer the EQ-i® because it is the least judgmental instrument I have found. It focuses on strengths and areas of development related to the goals set by the individual. For example, people are more likely to apply the EQ-i®’s information rather than label themselves by the Myers-Briggs categories.