Had enough of the “sky is falling” strategy?
With a clear perspective this may a time ripe with opportunity for you and your business.
Consider where you can serve others the most:
- What do they need more of now that times are tough?
- What is a small “nugget” you can offer at a low fee, perhaps chunking down a program or a guidebook?
- Where do you need the most help? Chances are someone else does too. An alliance may serve you both.
- Conduct a cursory gap analysis for moving from point A to point B. Once you figure it out, survey to see if others can use your solution.
- What are you doing to ensure your customers will remain with you? This is a time for steady and sure-footedness, not spikes.
- What can you read about the current political and economic cycle that will provide perspective? Consider Paul Krugman, economist and professor of economics at Princeton. He is a sane voice in the wilderness of all the Chicken Little’s squawking around.
- Observe who continues to be doing well—what are they doing and what has changed if anything from their usual approach?
Take a deep breath. Retain your personal power and contemplate your moves with responses rather than reactions. Be cautious about the messenger you hear.
Prayer and meditation can provide a respite from the “noise” in the frenetic marketplace—Just breathe, pause to reflect and recognize you only need to know how to click your “ruby slippers.”