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Rules of the Social Media Road

As I have been cruising through several social media sites, I am still amazed at how many people do not understand the purpose of these outlets. The sales pitches are overwhelming. I guess the attraction to “selling” is because the sites are free, and people see this as an advertising opportunity. However, in my opinion, they would benefit by selling themselves through their messages.

Remember, the name of the vehicle is social media. Social means to engage with others. In my PC dictionary, social means “relating to the way groups behave and interact.” This is a powerful research space doing that.

Social media is a dynamic force. It is a vehicle, and it has “rules of the road”:
1.    No overt selling.
2.    Build a pertinent message first.
3.    Connect with people at their interest level, not yours.
4.    Be resourceful and responsive
5.    Entice interest with integrity, not gimmicks.
6.    Provide content.

Please let me know how you are using social media to connect with your group’s behavior, and I will post the results in January’s newsletter. (Of course, you can opt-in at https://www.positivepotentials.com subscription box.)  -MC



As a credentialed business coach and analyst, one of my primary functions is to work with individuals and company managers to clarify where they are presently, where they would like to advance, and what tools they have and need to achieve their desired outcome.

I use a variety of tools to assess perceptions including Platinum Rule instruments, my experience and training in assessing behavior. My preferred tool is the EQ-i®, emotional intelligence inventory. I have specialized training on the EQ-i® and DISC Inventories and access to multiple other sources including a company culture index. I prefer the EQ-i® because it is the least judgmental instrument I have found. It focuses on strengths and areas of development related to the goals set by the individual. For example, people are more likely to apply the EQ-i®’s information rather than label themselves by the Myers-Briggs categories.

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