An avid fan of classic rock and roll, I love watching the induction show into the Hall of Fame. The range of talent impresses me; what’s more, the range of talent with formal and classical music training inspires me. There is a deep truth locked in that fact.
In order for the stars to “riff” in their own styles, they have the basics and classical structures to build upon. Several of the group, Chicago, attended Juilliard School in N.Y. They are classically trained musicians. Many artists attend the Berklee School of Music.
So, what’s the point?
My point is that values are like the classical foundation for musicians. Once your values are crisp and clear, you can make cleaner decisions based on a solid foundation!
As a business coach, I am gobsmacked by the lack of attention business owners have to a lack of awareness they have to create a culture for their company. They are deeply focused on creating “widgets” that they are unaware of what is invisibly being created in parallel, the environment in which people will work to produce the “widgets.” Would you produce popsicles in a non-air conditioned, non-refrigerated plant? Would you create faux fur coats in tropical climates? Sounds silly but this is one reason many young companies fail. They don’t think beyond the task!
What thinking beyond the task requires!
Tough questions need to be asked at the outset:
- What does the company stand for?
- What kind of leader will I be?
- What do we really offer beyond a product or service?
- What is memorable about our company personality?
- What are the core beliefs that drive our mission?
- What behaviors do we reward?
- How open is our process for innovation and creativity?
- How business literate is everyone associated with the company from the lunchroom to the boardroom?
- When do we introduce our providers and vendors to our processes?
- What do we “sound” like to the outside world?
- How does our strategic plan and focus align values with each element?
- How often is the company exposed to these beliefs? Where are they posted?
These questions will get you started or start a conversation to reinforce your vision, mission, and values. Good luck. When you submit a response to let me know your progress, you receive a complimentary review of your input. Please put “Review” in the subject line.
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