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Decision making, Emotional Intelligence 2.0, planning, Strategic Plan, Strategy, Workplace

The Most Powerful Tool You Have Has No Dollar Cost

No matter what stage of business you are in, here is a new year’s resolution you can keep. This is my holiday gift to you.

Use a contrarian PERSPECTIVE!
Whatever you are doing now, turn it upside down.
This ACTION refreshes your mindset.

See a crowd? Run another way.

Imagine you are standing on a hill.  
View your business and the market from the highest point.
Describe how you can find your business from that spot.

Use the adverbs: why, when, what, how, and where to guide your plan.

Here are tips for doing a contrarian PERSPECTIVE:

Why are you doing this? Identify your purpose beyond making a profit or a name for yourself, and link all your steps back to your purpose.
 
When is everything in place to launch? Set a date.

What needs to change from what you’re already doing? Add on, remove something to preserve resources?

How to set it up with priorities?

Where to place it (your tools like signs, broadcasts.)? Placement is one of the core P’s of marketing!  Where can you start?

Keep moving. And, as actor Andy Garcia said, “You’re going to fall; just fall forward.” -MC


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Action plan, Behavior, Business Insights, Creative, Marketing, Workplace

And to all a good night . . . and something to think about

Recently, I traveled to Chicago for a family event—fun, reunion, and sharing galore! I took my first Uber rides and am enamored of the system Uber has created.

The front end of the trip went smooth as silk. Then it was time for me to leave, and the stars were misaligned to test my mettle.

Besides the constant, pounding rain, my son and I got a lazy start to the airport more than an hour away. After walking his new puppy before we left, he realized he had locked his car and house keys inside. There went gasket one! He kindly called an Uber car and the adventure began.

Within minutes the car arrived, and we raced against the clock as the pounding rain pelted the vehicle like nails being dropped from six floors up. Wow—it was a Noah’s Ark moment. Combine that with the crippling traffic, and I was destined to miss my flight. Usually not a big deal, but I have a disabled husband awaiting my timely arrival at my destination.

After slugging through the squall, the driver dropped me at the curb. The two curbside people were like a comedy routine. I had 15 minutes to arrive at the gate before my seat was relinquished. “Naw, don’t even try to get there. You still have to go through security and you want a wheelchair?” “Ah, ah, lady. You’ll never make it.” So, now I was diverted to a different flight as a standby behind four others—not good odds, especially with the weather issues. I asked the agent to put my bags on my original flight so it would arrive before me on a later flight. “Sure, no problem.”

I creep into the terminal looking for the wheelchair section. Another 15 minutes click by. But, I got lucky. An attentive young women, Salma, was my engine.  I told her my dilemma and she was an optimist. She had the gate of newly assigned flight and we clipped along as she asked if I needed the restroom or something to eat; she would stay with me and assist. What a delight juxtaposed to the two buffoons that took my bag, which, by the way, put my bag on the later flight! True, I should’ve checked the ticket at the counter, but I was frazzled and relied on them doing their jobs; big mistake.

Anyway, Salma was my good luck charm. As we whirled through security, she found the gate for me.
Next to it was the original flight I thought I had missed, but it was delayed due to the torrential rain! Now, I have to negotiate a line of people for the later flight and begged my way to the front of the line. The reservation agent said go to the boarding area (I had the boarding pass in my phone!) as the boarding was almost done. Got through that line and the agent there said I hadn’t checked in, even though I have the boarding pass on my phone! Back to original line with poor Salma not knowing how to help me. I gave her a tip and proceeded to interrupt again because I needed a printed boarding pass she previously did not give to me! Catching my breath, I trotted up to the line and presented my newly printed pass—I didn’t pass GO or collect $200!

Finally, I siddled down the jetway and toward the rear of the plane eyeing an aisle seat. Got it! Happy to land in the seat. I was going to make it after all the commotion. Consider the assigned shuttle at the destination end that would’ve been missed with service only to 10 p.m., no car, no one to pick me up. Engines roar and the captain apologetically said there is a short delay—an hour and a half latter, we were cleared for departure! Finally, I was going home.

The flight was pleasant and happily, we landed safely. Off to baggage claim . . . to find my bag didn’t make the flight! No where to be seen. I called my shuttle guy and he was waiting for me and off I went with only my purse and a gift bag in hand.

So what is the point of this fairy tale? 

  • The behavior of the players made a difference in my experience. Heckel and Jeckel at the curbside were defeatists and never offered to check conditions at security or if my original flight was delayed. They put my bag on the wrong plane and were very unfriendly. 
  • Salma made up for it. She was pleasant and optimistic that we needed to check out the first flight because flights were delayed. 
  • The gate agent was obnoxious and didn’t help anything because she didn’t ask the right questions (she wasn’t even curious or caring) to resolve the issue about my boarding pass—instead she pushed me away to wait in another line to ultimately be sent back to her!
  • The shuttle driver went the extra mile and continuously checked the flight status and waited for me. We had a chatty, pleasant 40 minute ride to the lot to pick up my car.

So, what is your customer-centric strategy, to serve as your best self, and how have your prepped your team to do the same? Send in your ideas here, or leave a comment. With your permission, I can publish them here. -MC


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Behavior, conversation, Corporate, debate, Decision making, Emotional Intelligence 2.0, Leadership Insights, Literacy, Marketing, politics, social media, Visionary, Wisdom, Workplace

When common sense died . . .

So many meaningful articles are focused on ideas that used to be known as “Common Sense.” It may be common to one generation and not another. Here is an example on innovation. Sound contemporary advice founded on what the Silent Generation already knew!
Consider the American Revolutionary, Thomas Paine, who wrote a pamphlet with that title. His effort to stir the Colonists to oppose British rule was successful because it spoke in “plain language,” everyone could understand and he inspired the readers.
Every generation must define what Common Sense means to them. In the world of social media, abbreviations have become the common language that baffles older folks. However, Common Sense exceeds a simple definition of words.

In my universe, Common Sense is a method of thinking something through to include the impact of the action or words. It relates to timing. It is not just stating the obvious. It opposes short-sightedness. 
Consider the recent statement of Bank of America’s CEO, Brian Moynihan, who said he has a right to make a profit for his company. Is this view one that advances good will or positive presence in the marketplace? 
If he was my client, I would “play back” his response and watch his body language. My guess is he would cringe when he heard his words played back and he could hear them outside his internal voice. We would dig deep to get to what he really meant and craft a new comment in Plain English. We could discuss how it matters what people think, especially when they feel robbed and cheated with the threat of rising fees! 

I would remind Mr. Moynihan about Peter Drucker’s business wisdom about the purpose of business—to create a customer—and, how his focus on profits makes him appear cold and greedy. Also, I would show him how he can drive away his existing customers with his lack of sensitivity that will ultimately cost him money he so dearly protects. A dose of Common Sense would have served Brian.

So,  Common Sense can be a business tool to test a message before broadcasting it:
  1. The unintended consequences of statements made, for example, by politicians and business tycoons, are more powerful than ever because of the speed and repetition of digital media.
  2. Words matter and stand the test of time (and You Tube video!).
  3. Select words that support your meaning rather than have you appear out of touch with the moment. Consider Eric Cantor’s use of the word, “mob”, to describe the Occupy Wall Street participants. Given a do-over, I bet he would choose a different word like “protesters.” See how less inflammatory that word is?
  4. Above all, say what you mean. Ask for what you want. Double talk and hyper-speak turn people off. (Consider the usage of “utilize” when “use” is the accurate word.)
  5. Earn the trust of your audience by being authentic and accurate. The “fact checkers” on news channels and interview programs must have migraine headaches with the tsunami of misinformation pounding us everyday.
  6. Avoid clichés. They muddy meaning because Gen Y does not get the older references, for example.
  7. Offer your audience a message that helps them align with what you are seeking.
  8. Avoid motivating by fear—it is negative and short-term. You will be forever associated with it, too.
  9. Listen to generations different than your own. They “hear” things differently.
  10. Align your actions with your words. Generation Y is watching and they despise phonies—have your word mean something.

Now, go and inspire someone with your ideas. There is so much work to be done. mc

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