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Business Insights, Leadership Insights, Marketing, planning, SEO, Shared Leadership, social media, Value, Workplace

How New Paradigms Affect Your Company Culture

This article raises several salient issues that are emerging as the core of new companies.
One comment sounded the death knell for the top-down driven organization. The model has been on the downslide since the 1990’s. Large corporations will have difficulty with this one especially since they associate power with offices and titles.
Also, this discussion makes the most sense about social media, the outlets, measurement and influence.
Carolyn Myss, Anatomy of the Spirit, supports the writer’s findings as well. She describes how we have moved from a tribal mindset, through the independent mindset and must embrace an interdependent mindset to continue our evolution as people and a species.
Another important resource is Peter Senge’s work, The Fifth Discipline, on the learning organization.
This is a lively topic for debate and I welcome your insights. Please comment below.
Your coach,
Brand, copywriting, Google, Marketing, Risk, SEO

Do you “Google?”

Official Google Blog: Do you “Google?”

In my seminars, one objective I ask participants to think about, it what is necessary to make their products and services and memorable household word? Think FedEx, Kleenex, Coke and you’ve got it.

From the likes of this article, Google doesn’t like the eponym impact on their name.
Ubiquity has carried the downside of diluting the brand, but wouldn’t you want everyone to know your name?

The question becomes if one can Google on another site away from G. It feels miserly when I think about it.
Why not Google anywhere, like making a Xerox or blowing your nose into a Kleenex?

Go for the eponym—when the name becomes synonymous with the product. Memorable for sure. The consumer won’t have trouble asking for it the next time either. This is a magnetic way to assure repeat business. Try it.

1. Gather five images (no words) about your work.
2. Describe the images with three words each.
3. Relate the images, words and your intention from your work.

If they work together, it can be powerful. Good luck.

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