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healthcare

community, healthcare, Standards & Practices, Workplace

Love Letter from COVID to Team Members! I’m Ba-a-a-ck!

Team Members

Help your Team Members to be healthy.

Dear Business Owner, Thank you and your team members for hosting me these past three years. It has been fun terrorizing everyone throughout the world. Talk about a multicultural experience!

I’ve created a New Work Order to add to the chaos! I’m looking for your key team members.

Here are a few gifts I left behind for you:

  • FEAR, Baby!
  • Long-term recovery times with “fog brain”, neurological symptoms, and baby issues because Mom was pregnant and caught me.
  • Heightened fear and anxiety across the board
  • Children set back at least one grade
  • Jobs left behind
  • Fatigued workers
  • Dumbed-down social skills
  • Students and employees unable to focus
  • Lack of sleep and relaxation
  • No-Plan for the future
  • Please add your own!

These are unintended consequences I couldn’t avoid:

  • Appreciation for medical personnel and hospital staffs
  • Appreciation for essential workers
  • Appreciation for teachers

My cousins are due to arrive this holiday season. I hope you’ll have room to put them up. I hope you are prepared to run your businesses differently and treat your personnel with care. They’ve been through a lot­–I tested them frequently!

If you have not already taken stock of improvements to overcome my intrusion, now’s the time to take inventory. Consider these ideas:

  • Be sure your team keeps their hands washed and clean at all times.
  • Continue to sanitaize work and eating surfaces.
  • Be kind to people who call in sick so they don’t infect others.
  • Find cute masks, preferably ones with see-through sections to show off smiles.
  • Determine how many of your staff are vaccinated to see if you achieve “herd immunity.”
  • Pay your team a hazard bonus to show your appreciation when possible. Payment may be other than cash like time off, a gift certificate, or fun outing.

Until then, I will make an effort to see you again soon.

Love,

COVID

 

business coaching, Business Insights, healthcare, Marketing, Value

We’ve Sold the Soul of Marketing

Although this posting was during the campaign, I re-read it and found I could insert the word “competitor” instead of candidate. Cory Treffiletti was asking to look into the future.

Timely posting during the political campaigns. I’d like to add a third slant to your either/or. As a marketer I’m aware of the sectors, objectives and the “speak” that swirls around my profession. Here’s my rudimentary slant: Remove GREED from the picture. How novel is that!

I’m guessing greed motivates all the junk mail in my mail box, real and virtual. How about informing and providing information so people can know they need you.

What that does is remove the barriers and second guessing of getting into people’s heads and actually provides a pure channel to serve the consumers rather than outsmart them. Greed makes the actions self-perpetuating. Look at the spin-off business from this approach. It keeps expanding exponentially, like social media. What’s the reality of managing all these elements?
My head is spinning from it all.

I see current marketing practices as oversell and numbing, an avalanche of information and intrusive to boot. Currently, our biology hasn’t caught up with our technology™ so we’re overwhelmed and don’t know what to look at first. How do you break through that?

The marketing I supply is to find out what people need from me (my homework, research), deliver the message (variety of methods) of how they will benefit working with www.positivepotentials.com, and “show up” for them, not me.

As simplistic as it sounds, this approach eliminates the competing “noise” because people are delighted that someone wants to serve them rather than take their money.

My approach is to slow down, take note and deliver.
It works well for me, and I’ve been in business since 1982. I use this approach to build my coaching practice because of the multitude of coaches around. I guess marketers have to justify their own existence when only driven by revenues rather than value. I say to that, try running a business without marketing; no justification needed.

As a coach, it occurs to me that if the candidates adhered to such a simpler approach, not only would we know more about them, because they would discuss the opportunity of what they bring to the scene, they wouldn’t have to denigrate the opponent. If one is spending millions of dollars, why not promote your own views? I never quite understood why they miss the chance to promote their own ideas. The same applies to our current scream fest on healthcare reform. It needs a name makeover to start. Topic for another time.

In Response to: http://www.mediapost.com/blogs/spin/?p=1383
What Does The Future Look Like? Or, What I Read On My Summer Vacation
By Cory Treffiletti

http://feeds2.feedburner.com/blogspot/qDYb
c7e4232e6ad5e385652b43c83aeae033-1331863127
https://coachcubas.blogspot.com
Enjoy our past posts!
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