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Behavior, Brand, business coaching, Emotional Intelligence 2.0, entrepreneurs, etiquette, Networking, social media, Social Networking, Strategy, Value, Workplace

Rules of the Social Media Road

As I have been cruising through several social media sites, I am still amazed at how many people do not understand the purpose of these outlets. The sales pitches are overwhelming. I guess the attraction to “selling” is because the sites are free, and people see this as an advertising opportunity. However, in my opinion, they would benefit by selling themselves through their messages.

Remember, the name of the vehicle is social media. Social means to engage with others. In my PC dictionary, social means “relating to the way groups behave and interact.” This is a powerful research space doing that.

Social media is a dynamic force. It is a vehicle, and it has “rules of the road”:
1.    No overt selling.
2.    Build a pertinent message first.
3.    Connect with people at their interest level, not yours.
4.    Be resourceful and responsive
5.    Entice interest with integrity, not gimmicks.
6.    Provide content.

Please let me know how you are using social media to connect with your group’s behavior, and I will post the results in January’s newsletter. (Of course, you can opt-in at https://www.positivepotentials.com subscription box.)  -MC

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Brand, copywriting, Google, Marketing, Risk, SEO

Do you “Google?”

Official Google Blog: Do you “Google?”

In my seminars, one objective I ask participants to think about, it what is necessary to make their products and services and memorable household word? Think FedEx, Kleenex, Coke and you’ve got it.

From the likes of this article, Google doesn’t like the eponym impact on their name.
Ubiquity has carried the downside of diluting the brand, but wouldn’t you want everyone to know your name?

The question becomes if one can Google on another site away from G. It feels miserly when I think about it.
Why not Google anywhere, like making a Xerox or blowing your nose into a Kleenex?

Go for the eponym—when the name becomes synonymous with the product. Memorable for sure. The consumer won’t have trouble asking for it the next time either. This is a magnetic way to assure repeat business. Try it.

Tools:
1. Gather five images (no words) about your work.
2. Describe the images with three words each.
3. Relate the images, words and your intention from your work.

If they work together, it can be powerful. Good luck.

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