Experience 30-minute Issue Coaching session

Calling All Purple Squirrels!

How would you know a purple squirrel if you met one?

Purple squirrel is a term used by employment recruiters to describe a job candidate with precisely the right education, set of experience, and range of qualifications that perfectly fits a job’s requirements. The implication is that over-specification of the requirements makes a perfect candidate as hard to find as a purple squirrel.” Like Goldilocks, the candidate is just right!

STOP! Here’s where your most important decision will occur. More than credentials, the appropriate traits will make or break the success of the candidate. This selection style will set up apart from competitors.

Remember in junior high when everyone fancied themselves non-conformists yet purple hair seemed to be everywhere? We were conforming anyway. A true Purple Squirrel stands apart and is fearless in being independent yet is a team player. They frighten some and may go unappreciated in their stand out position. Yet, if you’re the manager, you’re going to get a fresh look at an existing issue. They’re priceless.


As a credentialed business coach and analyst, one of my primary functions is to work with individuals and company managers to clarify where they are presently, where they would like to advance, and what tools they have and need to achieve their desired outcome.

I use a variety of tools to assess perceptions including Platinum Rule instruments, my experience and training in assessing behavior. My preferred tool is the EQ-i®, emotional intelligence inventory. I have specialized training on the EQ-i® and DISC Inventories and access to multiple other sources including a company culture index. I prefer the EQ-i® because it is the least judgmental instrument I have found. It focuses on strengths and areas of development related to the goals set by the individual. For example, people are more likely to apply the EQ-i®’s information rather than label themselves by the Myers-Briggs categories.

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