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Build Your Business with 5 A’s

The most effective branding creates an emotional link between your message and the listener.
Consider these 5 A’s when you want to rev your business engines:


What are your assumptions about your prospects? Have you boxed yourself in based on faulty data?
How do you know what they want? What methods do you use?
Create desire and urgency with your offerings. How are you dropping breadcrumbs so you can be found?
It’s time for serious fun! You can be professional and still have fun. Make it appropriate to the occasion.


What you do is driven by who you are! There is no distinction between personal and business behavior.
Remember why you are in business.

  • What grade do you give your Friendship Factor, trust, love and money that surrounds you.
  • What attitudes do you hold in your universe?
  • Practice non-competitive thoughts and attitudes. Set your own pace.
  • What’s your personal focus—service or servitude?
  • Adaptability and flexibility are your friends.


  • Develop TQ-itis.
  • Share and give credit to others.
  • Demonstrate appreciation for those around you.
  • Be generous and responsive with industry data.
  • Congratulate someone everyday for a contribution.


  1. Create a clear message
  2. Teach others how to find you and how to do business with you.
  3. Use the tools you have more effectively to touch your prospects and customers:
  • Voice Mail
  • Collateral
  • Electronics


  • Share the possibilities.
  • Mentor, role modeling—believe in knowledge transfer.
  • Share your aspirations
  • Become a master storyteller and intrigue people.

Assignments to practice this:
• Schedule a weekly meeting with yourself to discuss why you are in business.
• Encourage feedback from clients, prospects, public, family, friends. Call two existing clients a week just because.
• Explore what makes you an expert—share it with someone.
• Make a list of what you dislike most about your business and hire someone else to do it!
• Give yourself a raise!

Reach out and lighten a load! It feels great, too.

Your coach,
Michelle Cubas


As a credentialed business coach and analyst, one of my primary functions is to work with individuals and company managers to clarify where they are presently, where they would like to advance, and what tools they have and need to achieve their desired outcome.

I use a variety of tools to assess perceptions including Platinum Rule instruments, my experience and training in assessing behavior. My preferred tool is the EQ-i®, emotional intelligence inventory. I have specialized training on the EQ-i® and DISC Inventories and access to multiple other sources including a company culture index. I prefer the EQ-i® because it is the least judgmental instrument I have found. It focuses on strengths and areas of development related to the goals set by the individual. For example, people are more likely to apply the EQ-i®’s information rather than label themselves by the Myers-Briggs categories.

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