Positive Potentials

Bibliography	Boost your brain vault
Business/Research Sources	Positive Potentials alliances to serve our clients.
Courtesy Article Archive	Up to the minute issues to serve your contemporary business issues.
General Resources

Learn more . . . Up Your Communication Ante!	Pocket Coach is always on. Take me with you and Use My Tactics and Tips, 24-7. Portable podcasts and take along support tools, articles, and special events are just a few items peppered throughout the year to keep you at your best. Tools You Can Use Quickly. Everything you need to be smart about your business . . . at your fingertips. Pocket Coach™ is an extension of Quick Study Programs™. Any of our topics can be customized as Your Pocket Coach items! Ask us how! This is the easiest and cost-effective way to refresh your skills. Collect Coach Cubas Coins quickly to support your coaching. Don't get bitten by the Skill Gap Rat. Please feel free to share our information with colleagues; just contact us for permission to reprint.
Private Coaching Support	Business Owners Entrepreneurs Managers and supervisor New graduates without management experience.
Executive Verbal Advantages Coaching Tools	Whether you are speaking at the podium at the next annual meeting or pitching an idea for budget share, work choice and how you negotiate with language affects the results. Work with me to discover your Influence Quotient.

Social Marketing—It is more about how sociable you are than what accounts you have!	Why it is important to participate How to write a sensible, social media map. Get the most from your social media plan.

Coach Cubas Coins™ Rewards	Instant gratification to shorten your learning curve.
Varietal Tools for You	Job Creation—Expansion Strategies and Plans-Unravel the Mystery of hiring traits rather than credentials.
	Entrepreneurial Development
	Hiring Tools
	Internet Tools
	Marketing Tools
	Quick Study Syllabus
	Self-study development tools

Bibliography

Boost your brain vault

Business/Research Sources

Positive Potentials alliances to serve our clients.

Courtesy Article Archive

Up to the minute issues to serve your contemporary business issues.

General Resources

Learn more . . .

Up Your Communication Ante!

Pocket Coach is always on. Take me with you and Use My Tactics and Tips, 24-7. Portable podcasts and take along support tools, articles, and special events are just a few items peppered throughout the year to keep you at your best.

Tools You Can Use Quickly. Everything you need to be smart about your business . . . at your fingertips.
Pocket Coach™ is an extension of Quick Study Programs™. Any of our topics can be customized as Your Pocket Coach items! Ask us how!

This is the easiest and cost-effective way to refresh your skills. Collect Coach Cubas Coins quickly to support your coaching. Don't get bitten by the Skill Gap Rat.

Please feel free to share our information with colleagues; just contact us for permission to reprint.

Private Coaching Support

Business Owners
Entrepreneurs
Managers and supervisor
New graduates without management experience.

Executive Verbal Advantages Coaching Tools

Whether you are speaking at the podium at the next annual meeting or pitching an idea for budget share, work choice and how you negotiate with language affects the results.

Work with me to discover your Influence Quotient.

Social Marketing—It is more about how sociable you are than what accounts you have!

Why it is important to participate
How to write a sensible, social media map.
Get the most from your social media plan.

Coach Cubas Coins™ Rewards

Instant gratification to shorten your learning curve.

Varietal Tools for You

Job Creation—Expansion Strategies and Plans-Unravel the Mystery of hiring traits rather than credentials.

Entrepreneurial Development

Hiring Tools

Internet Tools

Marketing Tools

Quick Study Syllabus

Self-study development tools

	Bonus! For new coaching clients, our gift portfolio to organize your coaching notes.	Courtesy Article Archive
Find out how Positive Potentials' Coaching can advance you toward your fulfilled future. Schedule your 30-minute courtesy session today!

Resources

Casting Call—The Novel Intelligent Way to Hire Self-Reliant Quality People

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Keywords:

Especially for you . . .

Courtesy Resources

Bibliography

Courtesy Article Archive

Enjoy our professional bibliography and start your own library right from here!

Enjoy the topics from our Coffee House Conversations™.

Please feel free to share our information with colleagues; just contact us for permission to reprint.

Business Literacy™ identifies the topics below as contemporary business challenges.

Determine if your business has learning disabilities!
Select these topics or one of your own issues that needs resolution.
They are available as break-out sessions, keynotes and facilitated executive briefings.
When you address these high concepts, you will be happily surprised to see other issues minimized or disappear.

Business/Research Sources

Thriving in the Midst of Change
Be the smartest person you know when it comes to dealing with change! While others get stressed, you'll discover prosperity and peace.

Magnetic Leadership
Make a bold impact on your sphere of influence
Be the type of leader others want to follow and enjoy greater respect while minimizing conflict.
PLUS, watch your career soar as you experience improved relationships, increased productivity and decreased anxiety!

Back by popular request—30-Minute Happy Hour Teleclasses

"Secrets from An Entrepreneur's Notebook"

No Fee to You! Select one that interests you.

Please register here for your no-fee samplers: You will receive call-in information then.

International participants welcome. Please share with your spheres of influence.

2012 Schedule—UpEnded Marketing™: The Upside Down Market Prism

Session 1—Marketing Mania

Session 2—Branding Is A Memory Anchor

Session 3—How Faulty Marketing Works Against You

Session 4—Want To Be An Eponym? Follow me . . .

Session 5—There is no recession—Just Changes

Session 6—Take AIM™: America Is Morphing

Positive Potentials Registration Form

After you have enjoyed your sampler, benefit from the Special Subscription offer.

Bonuses:

Special access to experts and events
Member access and pricing to assessments like the Emotional Intelligence Inventory
Member rates
Book choices

$15.00 per session.

Enjoy our Special Subscriber Fee and receive your choice of the "Red" or "Blue" book.

Positive Potentials Registration Form

Search:
Keywords:

Hiring Tools

Curious about Emotional Intelligence? Discover how coaching raises emotional intelligence. Companies turn to this revealing mechanism to evaluate executive behavior and leadership quotients.	EQ-i® Emotional Quotient Inventory Measure Your Emotional Intelligence NOW.	The Bar-On EQ-i® instrument is the most accurate predictor of personal and professional attainment of one’s potential.

Marketing Tools		*Join me to unleash Organic Marketing* power into your business. We captured the essence of the program for you on CD that includes inserts for a binder and full of extras including a 30-minute coaching session! This $425 value is yours on CD for $19.95—Really.**

Internet Tools	Disclosure: We receive compensation for new affiliates.	Host your website with FatCow! These reliable people keep my web presence humming. I've never experienced such professional service! -MC Disclosure: We are a customer of FatCow and receive affiliate compensation from them. We are independently owned and the opinions expressed here are our own.
Unravel the Mystery Surrounding Job Creation Choose our "Casting Call" Method to simplify the process of recruiting, hiring, training and to develop a high performance team.	Tips:What tasks and roles can be delegated? What are you worth an hour. Calculate even if you are not an hourly employee. Consider how much it costs to replace you if you are out on leave as a starting point. Make a practice to delegate tasks less than your pay grade.	Many companies do not have hiring policies related to their vision. This is the first obstacle to overcome. Human Resource Departments can be traffic cops for compliance and legal issues. Plugging people into slots is the least effective way to expand production.

Multi-Generational Marketing	(The first most requested topic) Multi-generational marketing is driving sales. See how it impacts your business—branding, resources and the bottom line!
How to Build a Golden Work Ethic within Your Organization	“There is no debate—The business with the shortest learning curve LEADS!™ We can agree that the #1 workforce challenge is attraction and retention of skilled and prepared personnel. If employees don't like what you're offering, how are they talking to your customers and prospects? Why would customers be bothered with your offerings?” Michelle Cubas
Social Marketing	Leverage your personal and professional credibility to achieve free publicity and public awareness.
Team Building "How Do I Get People To Do What I Ask Them To Do?"	Is your company dynamic fostering groups of teams? How do you measure performance and what behaviors do you rewards? Use a team matrix to achieve results and set high objectives.
Conquer Procrastination—NOW! Three easy steps.	This fear-based behavior wreaks havoc in most businesses and creates unnecessary waste and expenses. Avoid the stress and achieve more in this easy format.
"Marketing On the Inside" Is Designed For Participants In Corporations Or Agencies	Discover what business you are really in. Our quick-study methods position you within the context of your existing company. Expand your influence through Self-Referral approaches to get the job done—easily.
Multi-Dimensional Leadership Model	Advance your company with values and organizational fitness. Organic organizations flourish even in difficult times because of their core strength.
Multi-Dimensional Leadership Advanced Executive Tutoring Process	12 consecutive weeks (1 Hour Each) or 6 Weeks intensive 2-hour sessions by appointment.
Value Leadership	Learn to conduct the art of business and build a loyal following with values.
Leadership Comfort Zone	Create your own zone. It's lonely at the top. Often leaders are skeptical about sharing their "inner core" with colleagues for fear of appearing weak or indecisive. You must influence many constituencies. Use coaching as an advisory board.
Communication Styles	Learn how your communication style affects how you are perceived by others!
Emotional Intelligence—An Innovative Energy in the Workplace	Who is really on your management team? What is the underlying "agenda" that may undermine results? Learn to use Emotional Intelligence as innovative energy in the workplace. You can delegate more effectively and maximize your influence. Measure it with the EQ-i®.
Marketing: Dancing with Technology to Build Your Business	Is your head spinning yet? So many media outlets, social networks, blogs, landing pages—you name it. Is technology an 800 lb. gorilla for your small business? Define a simple, encompassing plan just for these aspects of your business. We can help you define and manage your operations to use technology that makes budget and user-friendly sense for you.
	Please email your registration choices.

Multi-Generational Marketing

(The first most requested topic) Multi-generational marketing is driving sales. See how it impacts your business—branding, resources and the bottom line!

How to Build a Golden Work Ethic within Your Organization

“There is no debate—The business with the shortest learning curve LEADS!™

We can agree that the #1 workforce challenge is attraction and retention of skilled and prepared personnel. If employees don't like what you're offering, how are they talking to your customers and prospects? Why would customers be bothered with your offerings?” Michelle Cubas

Social Marketing

Leverage your personal and professional credibility to achieve free publicity and public awareness.

Team Building "How Do I Get People To Do What I Ask Them To Do?"

Is your company dynamic fostering groups of teams? How do you measure performance and what behaviors do you rewards? Use a team matrix to achieve results and set high objectives.

Conquer Procrastination—NOW! Three easy steps.

This fear-based behavior wreaks havoc in most businesses and creates unnecessary waste and expenses. Avoid the stress and achieve more in this easy format.

"Marketing On the Inside" Is Designed For Participants In Corporations Or Agencies

Discover what business you are really in. Our quick-study methods position you within the context of your existing company.

Expand your influence through Self-Referral approaches to get the job done—easily.

Multi-Dimensional Leadership Model

Advance your company with values and organizational fitness. Organic organizations flourish even in difficult times because of their core strength.

Multi-Dimensional Leadership Advanced Executive Tutoring Process

12 consecutive weeks (1 Hour Each) or 6 Weeks intensive 2-hour sessions by appointment.

Value Leadership

Learn to conduct the art of business and build a loyal following with values.

Leadership Comfort Zone

Create your own zone.

It's lonely at the top. Often leaders are skeptical about sharing their "inner core" with colleagues for fear of appearing weak or indecisive.

You must influence many constituencies. Use coaching as an advisory board.

Communication Styles

Learn how your communication style affects how you are perceived by others!

Emotional Intelligence—An Innovative Energy in the Workplace

Who is really on your management team? What is the underlying "agenda" that may undermine results? Learn to use Emotional Intelligence as innovative energy in the workplace. You can delegate more effectively and maximize your influence. Measure it with the EQ-i®.

Marketing: Dancing with Technology to Build Your Business

Is your head spinning yet? So many media outlets, social networks, blogs, landing pages—you name it. Is technology an 800 lb. gorilla for your small business? Define a simple, encompassing plan just for these aspects of your business.

We can help you define and manage your operations to use technology that makes budget and user-friendly sense for you.

Please email your registration choices.

Market Plan Review Have us review and feedback on how your marketing plan meets reality. This process is an easy first step to opening channels and projecting useful tactics that will keep your outreach lean and on point. It opens the opportunities present today.	*Futurize Your Business™/Use our Close-The-Gap™ Analysis* to find the disconnects between budget, productivity and results.**	Collateral Review Often a neglected marketing element, collateral quickly goes stale. How about those sell sheets? What do your distributors have in their showrooms	WTF Strategy (Thanks, Corey, for the acronym) Everyone's in the know about Web, Twitter and Facebook (or they'd like you think so!) Yet, the mystery remains how to use rather than impose a reactive process in place.
We will provide tips and creative ideas of how to make the most of your existing plan including networking connections and social marketing techniques. Points to consider: How are you reaching your primary, secondary and tertiary audiences? When was the last target survey? What do people need to know about your company in order to do business with you? What new technology will serve you? What is your challenge meeting multi-cultural and multi-generational markets?	This review connects the dots with an expert objective eye. With your targets and ROI in mind, we can apply Malcolm Baldrige Quality Principles to your business process and deliver a scorecard and projection report on next steps. Call or email for details.	This is an objective cycling service that reviews all your marketing elements from ads to directory listings to be sure your marketing messages are on point and intentional. We're an essential off-site service to free up your limited associates for a nominal investment with reliable ROI.	Pre-design focus on marketing messages and audience evaluation. We put the "social" back into networking to raise your reputation as authentic and service friendly. Whether you are a financial analyst, bio-engineering group or reading specialist, you must interact and engage with people. Next time on social networks, notice how many participants are selling things rather than providing ideas and services. Our contrarian methods send us the other way.
A $2,500 Value Positive Potentials' Profit Assurance Policy Have your marketing plan reviewed for $895. I've included a 40-minute coaching session for you, too. Let's talk in a private meeting, toll-free, 877-547-3713.

Market Plan Review

Have us review and feedback on how your marketing plan meets reality. This process is an easy first step to opening channels and projecting useful tactics that will keep your outreach lean and on point. It opens the opportunities present today.

Futurize Your Business™/Use our Close-The-Gap™ Analysis to find the disconnects between budget, productivity and results.

Collateral Review

Often a neglected marketing element, collateral quickly goes stale.

How about those sell sheets?

What do your distributors have in their showrooms

WTF Strategy (Thanks, Corey, for the acronym)

Everyone's in the know about Web, Twitter and Facebook (or they'd like you think so!) Yet, the mystery remains how to use rather than impose a reactive process in place.

We will provide tips and creative ideas of how to make the most of your existing plan including networking connections and social marketing techniques.

Points to consider:

How are you reaching your primary, secondary and tertiary audiences?
When was the last target survey?
What do people need to know about your company in order to do business with you?
What new technology will serve you?
What is your challenge meeting multi-cultural and multi-generational markets?

This review connects the dots with an expert objective eye. With your targets and ROI in mind, we can apply Malcolm Baldrige Quality Principles to your business process and deliver a scorecard and projection report on next steps. Call or email for details.

This is an objective cycling service that reviews all your marketing elements from ads to directory listings to be sure your marketing messages are on point and intentional.

We're an essential off-site service to free up your limited associates for a nominal investment with reliable ROI.

Pre-design focus on marketing messages and audience evaluation.

We put the "social" back into networking to raise your reputation as authentic and service friendly. Whether you are a financial analyst, bio-engineering group or reading specialist, you must interact and engage with people.

Next time on social networks, notice how many participants are selling things rather than providing ideas and services. Our contrarian methods send us the other way.

A $2,500 Value

Positive Potentials' Profit Assurance Policy

Have your marketing plan reviewed for $895.

I've included a 40-minute coaching session for you, too.

Let's talk in a private meeting, toll-free, 877-547-3713.

Build a Better Marketing Plan Series Using The Business Journal (BJ)—Phoenix	Learn how to use the Business Journal and other local resources as a marketing plan advantage and career booster. I chose The Business Journal because it has more than 40 outlets nationwide. Thanks, Business Journal.
Casting Call—The Novel Intelligent Way to Hire Self-Reliant Quality People Organizational review and individual reports are available.	Ever wish you could project how people will act in a new job role? Casting Call provides your "script" for just that. Learn how to audition and produce your next Star in your business! Our custom hiring strategy produces Day-One Productivity results!
*Casting Call* Highlights:	Learn about the five-step interview process. Candidates' skills are apparent when they open their mouths. Craft how to place Casting Call outreach. Receive a sample ad. See the dramatic difference when you hire for values and behaviors. Employ the Social Interview to determine the artful language of small talk.
How To Work Effectively in A Multi-Generational Workspace	Each generation brings a context of life to its worldview. With no less than four generations working together, it is imperative to understand these contexts and adjust your business framework accordingly. From language to absenteeism, each business is affected by whom it hires. Know who represents you to your customers! It may be different than your perspective.
Project Management for the Unorganized Person—Ouch!	Finally experience the ultimate business balancing act and how marketing really works to obtain and retain your sanity, new customers, personnel and networking image. Learn this within a short window of time. Use case studies, interactive marketing campaigns and organic operational design to contribute to your success. Apply project management skills and begin your marketing plan with a power core.