is the Coaching, Marketing and Strategic Tuning Fork
for your business.
Raise your company resonance with a marketing voice.
Entrepreneurs flourish as our coaching clients.
We are a strategically-focused, reverse-engineered
consulting, coaching and training company founded in 1982
by Michelle Cubas.
Our services provide cross-cutting marketing, business coaching and publishing tools, tactics and techniques to produce optimum productivity for you and your associates.
"Michelle was very supportive of me when I spoke at the AZ Authors Association and was even more generous when she volunteered her valuable time to speak for my Scottsdale Society of Women Writers - I know she gives of her time with "paying forward" in mind and it has paid off for her. Michelle serves her community and her clients well." Patricia L. Brooks, President,
My reason for being is to serve you: individuals, companies, businesses and communities through positive and effective communications, strategic thinking and planning development so everyone benefits within each sphere of influence.
Purposeful challenges
Depth of understanding
Resources to answer the questions most people have yet to ask.
Your contact information and comments will never be shared unless you provide specific permission to do so. We do not sell or provide access to our list.
"Positive Potentials got my attention with these words: “Our reason for being is to serve individuals, companies, businesses and communities through positive and effective communications and strategies…and development."—Beverly M. Owens, Ph.D., Mediator,
Unlimited Resolutions Mediation, Inc.
Coach Cubas' Corner
Special Programs with you in mind.
Here's your complimentary download for self-coaching tips and how to work with a business and life coach.
"Firstly I want to thank you for my eWomenNetwork complimentary coaching sessions. I so much appreciated it. Your advice "Just show up at Networking meetings and be yourself" made me the Networking Queen in the San Francisco Bay Area! I developed a love for networking and discovered the secrets to building successful relationships with Entrepreneurs. Since our coaching sessions, I re-positioned myself and would love to share with you tonight, that I had a very successful and profitable 2007." Ursula Kauth, Marketing Consultant, California
This program is designed for our returning military and veterans from 2000 to today. Although veterans can be highly skilled, they may need time to decompress and to adjust to civilian life. We can lend a hand.
As a former USO (United Service Organization) entertainer, I served our troops in the Northeast Command. The experience taught me how much bringing a touch of "home" and understanding means to our warriors.
Daily, the news spouts all the difficulties with job issues. With current economic circumstances causing everyone to be more conscious of their employment options, as an optimistic coach,
I say there's another way! I can offer another success factor to our military. No red tape, no bureaucracy, just genuine interest and concern to support people to fulfill their goals and reach toward their dreams.
Sponsors and participant coaches key success factors for this program.
rmission to reprint or use publicly. Just call 480/922-9699.
Coaching shortens your learning curve (sm).
The one with the shortest learning curve LEADS!(sm)
Michelle Cubas
Positive Potentials LLC focuses on business professionals and owners to create sustainable, viable commercial opportunities and revenue streams. Within that context, I coach the whole person, because you are the blue print for the company.
Positive Potentials LLC is conducting a business survey to measure the impact of prescribed business mission, vision and values on business elements drawn from quality performance criteria like the Malcolm Baldrige Quality Principles. The interview touches on how these are reactive business practices or part of best practices focused on continuous improvement.
If you would like to spotlight your company's innovation and dynamics, please contact Michelle Cubas, Lead Coach,
for a qualifying interview 480-922-9699. Apply here
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"Just wanted to say "Thank You" for the excellent marketing seminar I attended today. I believe this is the best marketing seminar I have attended. . . Your actual nuts and bolts tips . . . were creative and helpful for me. . . The advice about personal contacts and the power of writing hit home. Again, thank you." Penny E. Matteson, Marketing Specialist, Maricopa Integrated Health System
"Nothing happens until something moves." Einstein
Coaching moves you!
That's my coaching premise. I know there is an easier way to be fulfilled and excited about your work and your life with purpose and direction. This approach can be provocative and stimulating when people are ready to "fall" forward.
Think of our coaching work together as a flashlight shining light on what you already know viscerally but are often fearful of expressing it for a myriad of reasons. Let's expose them and get rid of them.
Re-discover yourself through coaching--Fresh career opportunities, refresh relationships, create freedom, become an entrepreneur. Ask me about the Personal Strategic Life Plan and added resources. Consider me a your personal Dreamweaver!
Not sure? Take a coaching and entrepreneurial test drive!
We aim to return purpose to work and return people to their business™
Positive Potentials is the first and only business and executive coaching practice that introduces Business Literacy™ as a coaching tool.
As a coaching company, we offer our clients a benefit of personal and career advancement and fulfillment. Beyond the increased performance factor for their companies, clients express how they enjoy more personal freedom, less stress and clarity of thought built on a values foundation they can apply to any circumstance that appears.
My work with entrepreneurs shows 65% jumping over the cliff without a written business plan. Worse yet, if they have a blueprint "napkin strategy." (I know Southwest Airlines did well with that) there is no strategic MARKETING PLAN to drive the commercial engine.
It is no surprise that everyone is more productive when the direction is clearly stated.
Marketing is the way your business message is broadcast to the world. The marketing plan provides the process by which to manage your image and support your brand. Here's a proprietary example—Cruisin' Concierge.
The links between all departments is the primary function of marketing and corporate communications. They manage the company message and how it is dispensed to all audiences. Reliably measure and connect this essential group to be results-oriented and less reactionary.
"Our consulting work with the City of Phoenix and entrepreneurial companies nationwide has produced useful research that we can apply to your company."
Enjoy the impact of a sharp, attentive team once they are exposed to Pivotal Thinking tactics. More than Covey's "sharpening the saw," Pivotal Thinking is a new mental way to wire your projects and how to assign resources.
This is the crystal ball companies and organizations have been seeking. It is a definitive measure of success on a career path as well as performance development.
Consider our P.O.D.S.' topics for starters to energize your company focus and energy. Progressive companies use our speaking services to promote and broadcast new ideas and policies.
Training is no longer a trend, it's a cost of doing business.
Visit our Resource Center for more complimentary business tools and to upgrade your skills.
Guest-Expert Series
By request, we are crafting a mini-telecourse session, targeted the first week in December, 2009—Noon-1p PST, for those who could not attend. Please indicate your interest to attend via email.
Michelle Cubas and Positive Potentials LLC just conducted an invitation-only experience—a Special Secrets of Influence® Executive Briefing. Elaina Zuker, international author, came in from Montreal. Elaina Zuker, author of the best-selling book, The Seven Secrets of Influence, guided us through a powerful overview. Thank you, Elaina, for a rousing session!
At this overview session,we focused enhance your most important asset—your ability to influence decisions.
Influencing others is a critical business skill required for results in marketing, communications and business development sales today. Strong interpersonal and influencing skills are essential as we work in teams, interact with those from other disciplines, to “sell” our ideas and projects to upper management. You can now embed influence into your best practices, too.
Attendees applauded the insider insight for how to gain enthusiastic support from other people for your ideas and proposals! This is the only "recipe book" you need to get what you want. It is part of The Seven Secrets of Influence occurred on October 14, 2009.
