Use technology as a tool and trend manager. Step 1—Who’s Out There Anyway? o Define the marketplace o How new technology and early adopters affect product acceptance. o Clear definition of the end user o Clear definition of the distribution/channel o Users vs Non-Users/Understand the demographics of fragmented markets Step 2—Generate Loyalty—”You’re the ONLY ONE for me!” o Make a splash and create a loyal following o The value of niche marketing o Use contrarian marketing techniques Step 3—Handling the Media o Blitz coverage o Alliances and How to Earn Your Halo Effect o When to use— 1. Spokespeople 2. Tag team marketing with other complimentary products/bundles 3. Outsourced vendors Available as a keynote or break-out session. Please contact Coach Cubas at (480) 922-9699.