Social Media Map and Management

Sample Social Media Grid Worksheet and Plan
An integrated strategic approach to successfully implement and manage your social media outlets.
Overarching Purposes: E3=Engage, Enroll and Educate

Phase 1—Where We Are
How are we currently using these tools? Determine how your audience connects to you through these portals.

Consumers will drive preferences
Once surveyed, prioritize social media portal in mix. Your outreach must be selected for best buy-in,

conversion, results.

Phase 2—Add Social Media Outlets—Convert Visitors Into Advocat

Phase 3—More Monitoring And Content Distribution—Where We Can Go

Other Outlets:
• Industry white papers/Interview experts and publish
• Postcards to database
• Photos—You with clients, property types (Flickr)
• WOM component—create buzz factor with a contest, Find-A Sign and register your finding for a prize, report in at web. Twitter is
ideal for this. Post in other outlets.
• News Releases-accomplishments, awards, SEO components
• Channel specific blog commentary/responses.