Marketing and Corporate Communications/Services
"A marketing plan is the best assurance that you will have a clear and executable business plan. The plan and Positive Potentials do not guarantee a monetary return or specific outcome. The purpose of the plan is to set clear targets to address, approach and execute." M. Cubas
Marketing and Corporate Communications/Services
Marketing is the way your business message is broadcast to the world.
The marketing plan provides the process by which to manage your image and support your brand.
Marketing is a mindset. We use the "Organic Marketing" model because it is flexible
and adaptable for fluctuating business climates.
My role is to generate urgency and excitement about your services and events,
keep all elements on track tied to our objectives, and direct the flow of information
in a timely manner. We move quickly and expertly on your behalf.
The plan and projections are designed as suggested targets and directions to follow in order
to maximize a measurable, chartered effort on the part of the company goals.
The Organic Marketing Plan offers several income-producing benefits:
• Create top-of-mindshare for you and your services/products.
• Create a Demand-for-Your-Brand ™ by your audience. Relate what you have to what they want!
• Sustain your message and presence in the marketplace with clever, innovative tactics and techniques.
• Create additional revenue streams for residual income. For example, use publishing to "spread"
your expertise quickly and easily from your website.
• Directive maps keep your company nimble:Strategic descriptions of the “why” and “how” of project elements
-Define outreach to target audiences
-Sample concepts before releasing campaigns as part of our cost-containment strategies.
-Use defined marketing elements in priority order to stay focused.
-Step-through activities to implement, monitor and adjust tactics.
-Identify pilot opportunities with direct mail samples to identify responsive audience sectors
From packaging, voicemail messages and website strategy to trade show management and presentations, our two decades of expertise boost your marketing presence, exposures and positioning. |
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Here are several marketing considerations:
• Internal and external marketing accelerators• Business communications to stay at your client's top-of-mind share
• Fresh business development methods for expansion and additional revenue streams
• Customized sales and presentation materials (Print and Electronic)
• Idea catalysts for productive product launches and events.
Ways to Evaluate Your Existing Marketing Effectiveness:
• Close-The-Gap Analysis™—Improvement lies between the lines.
• Collateral Review—Use this comprehensive review of every item you use throughout your company from stationery to promotional products, website to brochures and signage. This review reveals how effective your branding is.
These methods assure you that your marketing budget is healthy and can expand as your needs change. Call on us to keep you informed.
The words you choose say much about you—boost your power CRM/Customer Relationship Management:
-Strategic Bridges and Maps
Celebrate DIVERSITY!
Multi-cultural, multi-generational and gender bias are easily understood through a Positive Potentials' "Close-the-Gap" Analysis.
Invite NSA Professional Speaker Michelle Cubas to be your “messenger” for sensitive company issues as an objective, third-party voice.
"Our consulting work with the City of Phoenix and entrepreneurial companies nationwide has produced useful research that we can apply to your company."
Emotional Intelligence (EI)/Assessment & Training
It measures success in coping with environmental demands and one's ability to maneuver with confidence in any setting.
E.I. is The Innovative Force in the Workplace™. It is the blueprint of success for professionals and students because emotional intelligence is the “Positive Predictor” of general success in coping with the corporate and academic environments.
In our work together, we discuss the strategic use and practical applications throughout your organization.
• Recruiting/retaining high performers• Making solid quality choices• Teambuilding• Career and succession planning• Coaching influence• Mission/values staff alignment• Diversity management—ethnic and multi-cultural impact• Leadership development• Risk management• Change/stress management• Adaptability measure
Invite Positive Potentials to assess and address the untapped wealth of talent "hiding" in your company. Measure your talent pool, use it—you're already paying for it!
Let's discuss how this powerful tool can relinquish resources you already have!
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