Consulting Services

Plans and ”Maps”

Business Plans are the reliable method to map consistent processes and flow of your business as the ingredients Experience shows me that smart people don't know how to use them to achieve results.

Our sessions are designed to gather everyone's input and create a start from the same place. It works wonders to improve optimism and attitudes to attain the vision you set forth for your team.

Our methods breathe life into your objectives while we inspire the team's enthusiasm to take over as fuel.

My work with entrepreneurs shows 65% jumping over the cliff without a written business plan. Worse yet, if they have a blueprint "napkin strategy" (I know Southwest Airlines did well with that), there is no strategic MARKETING PLAN to drive the commercial engine.

It is no surprise that everyone is more productive when the direction is clearly stated. You can use a strategic approach to flush out innovative extensions and refresh existing objectives:

A formal gap analysis is an outstanding way to re-launch and diffuse energy back into your business.

Use marketing plans to gain credibility and direct company focus and resources using crisp metrics.
-Marketing Advisory and Think Tank Sessions can stimulate advanced ideas.
-Multi-Generational and Multi-Cultural marketing projects can add revenue to your bottom line.

Succession and Exit Strategies create disaster-proof stability, reduced risk.

Individualized Success Maps establish pride and self-reliance in company associates.

Training/Talent Recruitment/Conflict Resolution/Company Acculturation
Let's find what's Emotionally Intelligent about your company and attract who you need to advance your company mind share.

Your topic, your time and place.Or select from our contemporary Points of Data System (PODS) topics.

Save resources with our webinars and teleclasses as well as distance coaching. This is ideal for companies with multiple sites and time zones to consider.

We address the forces and contemporary business issues that impact daily business functioning:

Consider:

Multi-generational, multi-cultural impacts on internal employee issues. Advance worker development with our proprietary “Casting Call™”, a Hiring Right/Retention System The Ultimate Work Plan™, an effective and efficient

system to streamline operational “bumps and swerves.”

Media Management

Positioning and publicity are two different things. We position your leaders and messages in the appropriate media.
Michelle Cubas' established media contacts and professional relationship building style are the foundation of this personal service. She negotiates positioning for her clients in print and broadcasting.

From writing and editorial services through media distribution, Positive Potentials' services provide an effective platform for your ideas to your "public", target audiences.

Positive Potentials is an objective, enthusiastic Promoter of Your Expertise with Rich Media.

Positive Potentials uses media management to position our clients' expertise.
It positions your products and services to be noticed out in the public forum.

We employ two decades of experience and a tested method to promote and position your expertise "on the street." We work to position you to obtain "top of mindshare" with editorial influencers in your industry and your peers.

Benefit from the multiple ways to use public relations and publicity:

It puts your leadership style on the map and positions you in the media.
It is a perceived third-party endorsement.
It centers your message.
It is free publicity.
It is a potential revenue stream.

We work collaboratively with you to understand your objectives and desired results. We assist you in understanding the principles of "PR"and how to best get attention in this unpredictable arena. Since coverage is at the discretion of the editorial contacts, we work to best support their goals, providing pertinent and complete information. Our reputation is perceived as not wasting the editors' time, so they are more likely to select your press release as space is available.

Business Publishing/Armchair Publishing
Armchair Publishing manages your project principles and content from cover to distribution to promote your expertise. We guide you in how to add intellectual capital as an additional revenue stream to boost your cash flow.

We guide our clients through the publishing process—print and electronic. The purpose is to capture intellectual capital to add value to their leadership and companies whether to attract and retain top-tier talent or to position the entity for sale.

We give “voice” to clients’ business messages when they don’t want to speak in front of audiences through publishing planning, electronic sound systems and voiceovers.

Publishing/Intellectual Capital And Brain Trust

How many times have you had an idea only to see it marketed by someone else?

On the E-Record™ i

s your way to prevent that from happening again!

The On the E-Record™ process is essential for business leaders, civic leaders, clergy, administrators, small business owners, inventors, creative individuals, speakers, entertainers and politicians who must present clear messages to their constituents.

On the E-Record protects and preserves your intellectual capital and brain trust. Archive professional works that

add value to your business—especially when it is ready for sale.

On the E-Record turns you into an instant published recorded expert. CDs are easily distributed to prospects, customers, broadcast media and events.

Platform your leadership On the E-Record!

Immediate Benefits:

On the E-Record reduces the printed publishing process by up to 50%!

The guided process is pleasant and easy.

It is turnkey and puts you in a quick-to-market mode.

This method is ideal for people who want to deliver a message or body of work without the anxiety of public speaking.

This intellectual capital producing program is designed for immediate results.

7 reasons On the E-Record can work for you.

Create an additional revenue stream and products.

Archive and preserve your intellectual capital, brain trust legacy—professionally or personally.

Promote a unique message�professionally or personally.

Be published inexpensively.

Ideal for professionals wanting a “safe” and controlled environment to deliver their message.