Courtesy of Positive Potentials—480/510-7166 www.positivepotentials.com
We continue to add podcasts, books and other resources regularly so please check back soon.
Business Tools
UniversalWhyProjMappingTool.doc
59940378-Winning-the-Zero-Moment-of-Truth.pdf
Publishing Books
John Kremer's 1,001 Ways to Market Books
Tom & Marilyn Ross' Jumpstart Your Book Sales
Rick Frishman's Guerilla Publicity and Guerilla Marketing for Writers
Spiritual/Wisdom
Man's Search for Meaning by Viktor Frankl
The Elegant Universe
The Field: The Quest for the Secret Force of the Universe by Lynne McTaggart
Coaching/Leadership
Co-Active Leadership Program Recommended Reading List
A Simpler Way by Margaret Wheatley
Birth of the Chaordic Age by Dee Hock
Canticles To The Cosmos (video & audio), by Brian Swimme (author of several books on cosmology)
Leadership and Self-Deception, Getting Out of the Box by The Arbinger Institute
Leadership and the New Science: Discovering Order in a Chaotic World by Margaret Wheatley
Leadership From the Inside Out by Kevin Cashman
Synchronicity: The Inner Path of Leadership by Joseph Jaworski
The Tao of Leadership by John Heider
Working with Emotional Intelligence by Daniel P. Goleman
"Rethinking Business to Business Marketing" by Paul Sherlock (Psych aspects)
Presence: Human Purpose and the Field of the Future, Peter Senge
Business Topics
Return on Marketing Investment by Guy R. Powell
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Authors: Thomas T. Nagle and Reed K. Holden Publisher: Prentice-Hall
Managing Channels of Distribution, by Kenneth Rolnicki
Marketing
Marketing ROI by James D. Lenskold
Marketing to the Campus Crowd by David Morrison
Marketing Outrageously by Jon Spoelstra
Measure What Matters: Reconnecting Marketing to Business Goals by Laura Patterson
Winning at New Products By Robert Cooper
United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Recommended by Mike Moser
Interesting
The Eloquent President, Ronald C. White, text of Lincoln's speeches and letters