Courtesy of Positive Potentials  480/922-9699   www.positivepotentials.com

We continue to add books regularly so please check back soon.

Publishing Books

John Kremer's "1,001 Ways to Market Books"

Tom & Marilyn Ross' "Jumpstart Your Book Sales"

Rick Frishman's "Guerilla Publicity" and"Guerilla Marketing for Writers"

Spiritual/Wisdom

Man's Search for Meaning by Viktor Frankl

The Elegant Universe

The Field � The Quest for the Secret Force of the Universe by Lynne McTaggart

Coaching/Leadership

Co-Active Leadership Program Recommended Reading List

A Simpler Way by Margaret Wheatley

Birth of the Chaordic Age by Dee Hock

Canticles To The Cosmos (video & audio), by Brian Swimme (author of several books on cosmology)

Leadership and Self-Deception, Getting Out of the Box by The Arbinger Institute

Leadership and the New Science: Discovering Order in a Chaotic World by Margaret Wheatley

Leadership From the Inside Out by Kevin Cashman

Synchronicity: The Inner Path of Leadership by Joseph Jaworski

The Tao of Leadership by John Heider

Working with Emotional Intelligence by Daniel P. Goleman

"Rethinking Business to Business Marketing" by Paul Sherlock (Psych aspects)

Presence: Human Purpose and the Field of the Future, Peter Senge

Business Topics

Return on Marketing Investment by Guy R. Powell

The Strategy and Tactics of Pricing:   A Guide to Profitable Decision Making

Authors:   Thomas T. Nagle and Reed K. Holden     Publisher: Prentice-Hall

Managing Channels of Distribution, by Kenneth Rolnicki

Marketing

Marketing ROI by James D. Lenskold

Marketing to the Campus Crowd by David Morrison

Marketing Outrageously by Jon Spoelstra

Measure What Matters: Reconnecting Marketing to Business Goals, Laura Patterson

Winning at New Products By Robert Cooper

United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Recommended by Mike Moser

Interesting

The Eloquent President, Ronald C. White, text of Lincoln's speeches and letters