is the Coaching, MarketingSupport and Strategic Tuning Fork
for your business.
Raise your company resonance with a marketing voice.
Entrepreneurs flourish as our coaching clients.
We are a strategically-focused, reverse-engineered
consulting, coaching and training company founded in 1982
by Michelle Cubas.
Our services provide cross-cutting marketing, business coaching and publishing tools, tactics and techniques to produce optimum productivity for you and your associates.
"Michelle was very supportive of me when I spoke at the AZ Authors Association and was even more generous when she volunteered her valuable time to speak for my Scottsdale Society of Women Writers - I know she gives of her time with "paying forward" in mind and it has paid off for her. Michelle serves her community and her clients well."
Patricia L. Brooks, President, Scottsdale Society of Women Writers
Your contact information and comments will never be shared unless you provide specific permission to do so. We do not sell or provide access to our list.
My reason for being is to serve you: individuals, companies, businesses and communities through positive and effective communications, strategic thinking and planning development so everyone benefits within each sphere of influence.
Curious as to what our work looks like?
Private support and guidance based on your issues
Purposeful challenges
Depth of understanding
Resources to answer the questions most people have yet to ask.
"Positive Potentials got my attention with these words: “Our reason for being is to serve individuals, companies, businesses and communities through positive and effective communications and strategies…and development."—Beverly M. Owens, Ph.D., Mediator,
Unlimited Resolutions Mediation, Inc.
Coach Cubas' Corner
Special Programs with you in mind.
Back by popular request—30-Minute Happy Hour Teleclasses/5-5:30 p.m. PST
"Firstly I want to thank you for my eWomenNetwork complimentary coaching sessions. I so much appreciated it. Your advice "Just show up at Networking meetings and be yourself" made me the Networking Queen in the San Francisco Bay Area! I developed a love for networking and discovered the secrets to building successful relationships with Entrepreneurs. Since our coaching sessions, I re-positioned myself and would love to share with you tonight, that I had a very successful and profitable 2007." Ursula Kauth, Marketing Consultant, California
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We need tools to communicate. We need them to be highly functional, too. In this frenetic work environment, personal or commercial services, it is a treasure to find a reliable resource.
That's how I think about my ISP—FatCow.
The tech support and service are impeccable, no matter how small the issue.
This program is designed for our returning military and veterans from 2000 to today. Although veterans can be highly skilled, they may need time to decompress and to adjust to civilian life. We can lend a hand.
As a former USO (United Service Organization) entertainer, I served our troops in the Northeast Command. The experience taught me how much bringing a touch of "home" and understanding means to our warriors.
Daily, the news spouts all the difficulties with job issues. With current economic circumstances causing everyone to be more conscious of their employment options, as an optimistic coach,
I say there's another way! I can offer another success factor to our military. No red tape, no bureaucracy, just genuine interest and concern to support people to fulfill their goals and reach toward their dreams.
Sponsors and participant coaches key success factors for this program.
Don't forget to subscribe to the newsletter. I won't waste your time with marketing "speak." Content is pragmatic and user-friendly instantly. Each issue has a singular focus for easy reading.
Positive Potentials LLC focuses on business professionals, entrepreneurs and company owners to create sustainable, viable commercial opportunities and revenue streams. Within that context, I coach the whole person, because you are the blueprint, the DNA, for the company.
Positive Potentials LLC is conducting a business survey to measure the impact of prescribed business mission, vision and values on business elements drawn from quality performance criteria like the
"Just wanted to say "Thank You" for the excellent marketing seminar I attended today. I believe this is the best marketing seminar I have attended. . . Your actual nuts and bolts tips . . . were creative and helpful for me. . . The advice about personal contacts and the power of writing hit home. Again, thank you." Penny E. Matteson, Marketing Specialist, Maricopa Integrated Health System
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"Nothing happens until something moves." Einstein
Coaching moves you!
That's my coaching premise. I know there is an easier way to be fulfilled and excited about your work and your life with purpose and direction. This approach can be provocative and stimulating when people are ready to "fall" forward.
Think of our coaching work together as a flashlight shining light on what you already know viscerally but are often fearful of expressing it for a myriad of reasons. Let's expose them and get rid of them.
Re-discover yourself through coaching--Fresh career opportunities, refresh relationships, create freedom, become an entrepreneur. Ask me about the Personal Strategic Life Plan and added resources.
We aim to return purpose to work and return people to their business™
Positive Potentials is the first and only business and executive coaching practice that introduces Business Literacy™ as a coaching tool.
As a coaching company, we offer our clients a benefit of personal and career advancement and fulfillment. Beyond the increased performance factor for their companies, clients express how they enjoy more personal freedom, less stress and clarity of thought built on a values foundation they can apply to any circumstance that appears.
My work with entrepreneurs shows 65% jumping over the cliff without a written business plan. Worse yet, if they have a blueprint "napkin strategy," (I know Southwest Airlines did well with that) there is no strategic MARKETING PLAN to drive the commercial engine and no benchmarks for success.
It is no surprise that everyone is more productive when the direction is clearly stated.
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Coaching colleagues and I have committed to support our returning troops through what we best offer. Please refer and sponsor military personnel who could use a boost to re-enter civilian work life.
Marketing is the way your business message is broadcast to the world. The marketing plan provides the process by which to manage your image and support your brand. Here's a proprietary example—Cruisin' Concierge.
The links between all departments is the primary function of marketing and corporate communications. They manage the company message and how it is dispensed to all audiences. Reliably measure and connect this essential group to be results-oriented and less reactionary.
"Our consulting work with the City of Phoenix and entrepreneurial companies nationwide has produced useful research that we can apply to your company."
Enjoy the impact of a sharp, attentive team once they are exposed to Pivotal Thinking tactics. More than Covey's "sharpening the saw," Pivotal Thinking is a new mental way to wire your projects and how to assign resources.
This is the crystal ball companies and organizations have been seeking. It is a definitive measure of success on a career path as well as performance development.
Women see the world differently than men. From powerful corporate executives to Mompreneurs, women have different issues to manage than male counterparts. Bring the joy of equilibrium to your 24 hours with supportive and visionary coaching.
Consider our P.O.D.S.' topics for starters to energize your company focus and energy. Progressive companies use our speaking services to promote and broadcast new ideas and policies.
Training is no longer a trend, it's a cost of doing business.
Positive Potentials transforms what you already know and accelerates the Business Literacy™ in your context.
Michelle Cubas and Positive Potentials LLC just conducted an invitation-only experience—a Special Secrets of Influence® Executive Briefing.
Elaina Zuker, international author of the best-selling book, The Seven Secrets of Influence author, came in from Montreal. Elaina guided us through a powerful overview. At this overview session, we focused enhance your most important asset—your ability to influence decisions. Thank you, Elaina, for a rousing session!
Influencing others is a critical business skill required for results in marketing, communications and business development sales today. Strong interpersonal and influencing skills are essential as we work in teams, interact with those from other disciplines, to “sell” our ideas and projects to upper management. You can now embed influence into your best practices, too.
Attendees applauded the insider insight for how to gain enthusiastic support from other people for your ideas and proposals! This is the only "recipe book" you need to get what you want.
