Positive Potentials Coaching, Marketing and Publishing

Positive Potentials LLC

is the Tuning Fork for your business

to raise your company resonance.

Entrepreneurs flourish as our clients.

We are a strategically-focused, reverse-engineered

consulting, coaching and training company founded in 1982

by Michelle Cubas.

Our services provide cross-cutting marketing, business coaching and publishing tools, tactics and techniques to produce optimum productivity for you and

your associates.

"Michelle was very supportive of me when I spoke at the AZ Authors Association and was even more generous when she volunteered her valuable time to speak for my Scottsdale Society of Women Writers - I know she gives of her time with "paying forward" in mind and it has paid off for her. Michelle serves her community and her clients well."

Patricia L. Brooks, President, Scottsdale Society of Women Writers

A Message From Michelle

At Positive Potentials we celebrate

entrepreneurship year 'round!

"Positive Potentials got my attention with these words: “Our reason for being is to serve individuals, companies, businesses and communities through positive and effective communications and strategies…and development."—Beverly M. Owens, Ph.D.
Mediator, Unlimited Resolutions Mediation, Inc.

Receive Instant Performance Gratification here—

Happy 4th of July—

Just Launched—Biz for Veterans

This program is designed for our returning military. They are highly skilled and need time to adjust to civilian life.

I served in the USO (United Service Organization) for the Northeast Command. The experience taught me how much bringing a touch of "home" means to our warriors.

Now that I have a professional advantage, I am offering 10 hours of contributed coaching to veterans interested in starting a business, refreshing their re-entry work skills like interviewing and how to maximize their credentials, and someone to listen to what they need to move forward.

Please call for an assessment or click here to email to share your ideas.

Welcome Home, Vets!

1. Get the latest business tips from Michelle—

2. Take me along—Enjoy a podcast.

Pocket Coach in Podcasts—Please click for more.

3. Data Maven's™ Want More?

Enjoy my blog & P.O.D.S., too.

(P.O.D.S.—Points of Data Sessions™)

VOTE HERE for your favorite P.O.D.S. You will be notified if your selection is chosen!

You can earn a 30-minute Drive Through Quick Turn coaching session.

4. Visit my blog for more useful data. Click on image:

Got Coaching? Why Not? Benefits Here!

Call Michelle Toll Free 877/547-3713

Consider me a your personal Dreamweaver!

My reason for being is to serve you—individuals, companies, businesses and communities through positive and effective communications, strategic thinking and planning development so everyone benefits within each sphere of influence.

Purposeful challenges

Depth of understanding

Resources to answer the questions
most people have yet to ask.

About Michelle—

CTI-Certified CPCC and Formally Trained Co-Active Coach
Certified AQA State Board Quality Examiner/Malcolm Baldrige Quality Criteria
Certified Values & Behavioral Analyst
Emotional Intelligence EQ-i® Certified
Business Publisher & Published Author
Entrepreneur for two decades
City of Phoenix Certified
eWomen Publishing Book Professional
Facilitator/Diversity Management & Executive Briefings
Women-Owned Business

Privacy Policy:

Your contact information and comments will never be shared unless you provide specific permission to do so. We do not sell access to our list.

Headquarters:

12756 W. Maya Way

Peoria, Arizona 85383

480/922-9699 Direct

480/444-4189 Fax

877/547-3713 Toll Free

Consider These Business Special Events

Join me and unleash Organic Marketing™ power can into your business.

We captured the essence of the program for you on CD that includes inserts for a binder and full of extras including a 30-minute coaching session! This $425 value is yours on CD for $19.95—Really.

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Pick your favorite format! Pick your topics

Enjoy Annual Subscription Benefits—$275 Value for $35.00 Your subscription begins here:

3 extra reasons to subscribe

1. Bi-Monthly (6)—15-minute Drive-Through Coaching sessions—Your choice, written or via phone.

2. The annual subscription includes the relevant quarterly insider

Business Influences! This marketer's tool has the need-to-know scoop to advance your company and career. It can be tailored to address your specific issues and topics.

3. Subscribers receive a complimentary 20-point publishing guide to begin archiving your intellectual capital.

Special access for you at gigantic savings:

• 1-Pocket Coach ™ Podcast-$4.95

• Your choice of book titles

• Access to specialty topics like Multi-Generational Impact on your Revenue $9.95

• Presentations—$12.95 (includes 1-yr. Usage license)

• Seminars—50% off one admission

• Teleclasses—One complimentary admission

• Subscription: $35.00 bi-annually

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Back by popoular request—30-Minute Happy Hour Teleclasses

"Secrets from An Entrepreneur's Notebook"

No Fee to You! Select one that interests you.

Please register here for your no-fee samplers: You will receive call-in information then. International participants welcome. Please share with your spheres of influence.

2009 Schedule—UpEnded Marketing™: The Upside Down Market Prism

Monday, July 6, 2009—4-4:30 p.m. PST and subsequent Mondays.
Session 1—Marketing Mania—July 6, 2009

Session 2—Branding Is A Memory Anchor-July 20, 2009

Session 3—How Faulty Marketing Works Against You—August 3, 2009

Session 4—Want To Be An Eponym? Follow me . . .August 17, 2009

Session 5—There is no recession—Just Excuses—August 31, 2009

Session 6—Take AIM™: America Is Morphing—September 14, 2009

Positive Potentials Registration Form

Special Bonuses: $15.00 per session (below Subscriber Fee)

Benefit from our Subscriber Fee.

Once enrolled, you will receive the conference call information and Thriving In the Midst of Change book included with your registration as a bonus.

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Build a Better Marketing Plan Series—sponsored by The Business Journal (BJ)-Phoenix

Learn how to use the BJ as a marketing plan advantage and career booster. Thanks, BJ.

Call Paul Sanders (602) 308-6540 (First in basis) to request your copy.

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Casting Call—The Novel Intelligent Way to Hire Self Reliant Quality People

Ever wish you could project how people will act in a new job role? Casting Call provides your "script" for just that.

Learn how to audition and produce your next “Star” in your business!

Our custom hiring strategy produces “Day-One” Productivity results!

Highlights:

Learn about the five-step process interview—Candidates' skills are apparent when they open their mouths.
Craft how to place “casting call” outreach—Receive a sample ad
See the dramatic difference when you hire for values and behaviors.
Employ the Social Interview™ to determine the artful language of small talk.

Organizational review and individual reports are available.

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How To Work Effectively in A Multi-Generational Workspace

Each generation brings a context of life to its worldview. With no less than four generations working together, it is imperative to understand these contexts and adjust your business framework accordingly. From language to absenteeism, each business is affected by whom it hires. Know who represents you to your customers! It may be different than your perspective.

Please email your registration

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Project Management for the Unorganized Person—Ouch!

Finally experience the ultimate business balancing act and how marketing really works to obtain and retain your sanity, new customers, personnel and networking image. Learn this within a short window of time. Use case studies, interactive marketing campaigns and organic operational design to contribute to your success. Apply project management skills and begin your marketing plan with a power core.

Please email your registration.

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Michelle Cubas and Positive Potentials LLC Guest-Expert Series announces an invitation-only experience a Special Secrets of Influence® —

Limited Engagement—Executive Briefing Breakfast.

October 14, 2009—Wednesday

Location: TBD

Please email your interest to assure a place on the list. Only 20 slots only.

Director level and above please.

Influence Expert Elaina Zuker, author of the best-selling
book, The Seven Secrets of Influence will guide us through a powerful overview you won’t want to miss.

At this overview session, please join ELAINA ZUKER and I in a conversation on your most important asset—your ability to influence decisions.

Influencing others is a critical business skill required for results in marketing, communications and business development sales today. Strong interpersonal and influencing skills are essential as we work in teams, interact with those from other disciplines, to “sell” our ideas and projects to upper management. You can now embed influence into your best practices, too.

Take away the insider insight to gain enthusiastic support from other people for your ideas and proposals!The only "recipe book" you need to get what you want. It is part of The Summit of Influence is returning in October 2009. All the documents are included to bring it to your company, organization and family.

Please register at www.positivepotentials.com/Secrets of Influence as we are limiting attendance to maximize the experience.

Rock your own world and get what you want painlessly when you use the Power of Influence.

Elaina Zuker and I are partnering againfor The Summit of Influence 2009. Tune in for an upcoming teleclass introduction.

We meet with powerful people over two days to pamper and prepare ourselves to expect magnificence in our work, our relationships and our self development.

Visit http://www.ezinfluence.com/ for more resources and how people use this book

Through November 1, 2008—Take a coaching and entrepreneurial test drive! Are you really who you think you are?

Drive Through Coaching
Consider how $1 a minute (less than a latte) can advance you into your future, clear the cobwebs, attract and sustain healthy relationships and be fulfilled and abundant in all areas of your life. (Minimum 30 minutes please.)

There is a better way—Coaching propels you forward!

Let’s build your blueprint today.

All sessions conducted via telephone so there are no boundaries. Call from around the globe.

Please take a moment to explore this special opportunity that runs from through November 1, 2008. It is ideal for corporate executives as well as full-time parents.

Limited slots left for this special. Available for teams, too. Please call me now (480) 922-9699.

Special Projects—Real Estate in AZ.

© 2006 All Rights Reserved. Pocket Coach, Quick Studies, Secrets Series and Futurize Your Business are trademarks of Positive Potentials. Positive Potentials' training and coaching materials are proprietary unless otherwise marked and require permission to reprint or use publicly. Just call 480/922-9699.

We aim to return purpose to work and return

“people to their business™."

Coaching shortens your learning curve—The one

with the shortest learning curve LEADS!™

Michelle Cubas

"Just wanted to say "Thank You" for the excellent marketing seminar I attended today. I believe this is the best marketing seminar I have attended. . . Your actual nuts and bolts tips . . . were creative and helpful for me. . . The advice about personal contacts and the power of writing hit home. Again,thank you."

Penny E. Matteson, Marketing Specialist, Maricopa Integrated Health System

EINSTEIN: "Nothing happens until something moves."

That's my coaching premise.—I know there is an easier way to be fulfilled and excited about your work and your life with purpose and direction.

Think of our coaching work together as a flashlight shining light on what you already know viscerally but are often fearful of expressing it for a myriad of reasons. Let's expose those reasons.

This approach can be provocative and stimulating when people are ready to "fall" forward.

Reinvent yourself through coaching—Fresh career opportunities, refresh relationships, create freedom,

become an entrepreneur.

Positive Potentials LLC focuses on business professionals and owners to create sustainable, viable commercial opportunities and revenue streams. Within that context, I coach the whole person, because you are the blue print for the company.

See how coaching can boost

your eponym power!

It's all in the voice!

Ready for your close-up?

Click here for a personal evaluation of your voicemail.

Please put VOX in the subject line.

Positive Potentials' Specialized Services

We are the first business and executive coaching practice that introduces Business Literacy™ as a coaching tool. As a coaching company, we offer our clients a benefit of personal advancement and fulfillment. Beyond the increased performance factor for their companies, clients express how they enjoy more personal freedom and clarity of thought built on a values foundation they can apply to any circumstance that appears.

Brand Marketing, Planning & Implementation

Business Plans are the reliable method to map consistent processes and flow of your business as the ingredients for results. My work with entrepreneurs shows 65% jumping over the cliff without a written business plan. Worse yet, if they have a blueprint "napkin strategy" (I know Southwest Airlines did well with that), there is no strategic MARKETING PLAN to drive the commercial engine.

It is no surprise that everyone is more productive when the direction is clearly stated.

You can use a strategic approach to flush out innovative extensions and refresh existing objectives. One way is to conduct a formal gap analysis. It is an outstanding way to

re-launch and diffuse energy back into your business.

Our premise is that people, at all levels of the business, can achieve more, not just do more, when they apply their innate emotional intelligence and transform it into Business Literacy™ .

Marketing & Corporate Communications

Marketing is the way your business message is broadcast to the world. The marketing plan provides the process by which to manage your image and support your brand. Here's a proprietary example—Cruisin' Concierge™.

More Premiere Services for you—

• Ghost Copywriting—This service is delivered with the utmost integrity and interest in serving your highest standards:

• Industry angle articles to keep you and your clients out in front as a thought leader. Delivered on your schedule for newsletters, promotions and company positioning.

• Presentation content and review (For your clients'

meetings and presentations, this advanced support delivers their powerful message.)

• Collateral review (This assessment connects the dots on marketing strategy and messages across the marketing spectrum, not just colors and graphics—This ranges from collateral to internet, to ad copy and networking “talking points.”

• Close-the-Gap™ Analysis (This is ideal for when your client's vision is bumping along and unclear and they're not achieving their goals.)

• Scriptwriting (DVR, CD, audio podcasts customized with your message.)

• Strategic plan development

• Meeting facilitation (on-site or on camera.)

Coaching/Executive Tutoring

Let's discuss how this powerful tool can relinquish resources you already have!

Consider the Impact of the Multi-Dimensional Leadership™ Business Model— Participate in a leadership study and be published as a thought leader by completing a short survey.

The words you choose say much about you—boost your power CRM/Customer Relationship Management.

Organizational Development/Specialized Training Content

Group or individual strategy direction on contemporary business issues:

1. Pivotal Thinking™—The New Slant on Performance

Enjoy the impact of a sharp, attentive team once they are exposed to Pivotal Thinking tactics. More than Covey's "sharpening the saw," Pivotal Thinking is a new mental way to wire your projects and how to assign resources.

2. Emotional Intelligence (EI)/Assessment & Training

This is the crystal ball companies and organizations have been seeking. It is a definitive measure of success on a career path as well as performance development.

3. Consulting & Training

"Our consulting work with the City of Phoenix and entrepreneurial companies nationwide has produced useful research that we can apply to your company."

4. Diversity & Company Culture Development

Multi-cultural, multi-generational and gender bias are easily understood through a Positive Potentials' "Close-the-Gap" Analysis.

5. Women's Entrepreneurial Training Sessions

Women see the world differently than men. They have different issues to manage as well. Bring the joy of equilibrium to your 24 hours.

Business Publishing Services for Thought Leaders/Aspiring Authors

We give “voice” to clients’ business messages when

they don’t want to speak in front of audiences through publishing planning, electronic sound systems and voiceovers. Ghostwriting is a premier service.

Professional Speaker Services

Consider our P.O.D.S.' topics for starters to energize your company focus and energy. Progressive companies use our speaking services to promote and broadcast new ideas and policies.

"Firstly I want to thank you for my eWomenNetwork complimentary coaching sessions in 2007. I so much appreciated it. Your advice "Just show up at Networking meetings and be yourself" made me the Networking Queen in the San Francisco Bay Area! I developed a love for networking and discovered the secrets to building successful relationships with Entrepreneurs. Since our coaching sessions, I re-positioned myself and would love to share with you tonight, that I had a very successful and profitable 2007." Ursula Kauth, Marketing Consultant, California

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Courtesy Newsletter

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Use your complimentary subscription as a

Team Training Tool.

Visit our Online Store for more complimentary business tools and to upgrade your skills.

I invite you to enjoy the benefits of these fine associations by clicking the links.

Professional Designations:

     View Michelle Cubas's profile • IAC Member

         • Executive Coach, 1 of 8 nationally,

              Alliance Of Technology And Women

       • Executive & Life Coach, eWomen Network



Companies waste $$$billions of dollars

annually on training. How about yours?

Want to know WHY? (Click here)

Want more buy-in from your team?

Overcome training fatigue and practice cost containment for your team's development with inexpensive webinars and teleclasses. Just the best length for maximum retention and usefulness, these Pocket Coach P.O.D.S. are just what you need to quickly boost skills and enthusiasm with your associates.

P.O.D.S.—Points of Data Sessions™

Learn how "snippet education" serves you best. Find out how P.O.D.S. can shorten YOUR learning curve. VOTE HERE for your favorite P.O.D.S. You will be notified if your choice wins!

Pocket Coach Please click for more

This is the take-along resource built in your learning style so you always know where you're headed! Take me with you.

Check The Pocket Coach for our latest Teleclasses:

Pivotal Thinking Series

Overcome the Invisible Factor™

in every project!

Use Pivotal Thinking for Optimum Outcomes

Set aside conventional wisdom for these sessions. Open your leadership style to robust and thought-provoking proven methods to advance your people, processes and profitability all founded “on purpose.”

Grounded in the ground-breaking Theory of Constraints research and continuous improvement environment (Eliyahu Goldratt's Critial Chain and The Goal) www.goldratt.com and application of the NIST Malcolm Baldrige Quality Principles, Pivotal Thinking is a project management method that begins with how the team views the project on three stages of perception. It applies to all stages of business. Soon to be available on DVD.