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Coach Cubas' Commentary—Closing the Year . . . Q4 2013
Sometimes closing out a year can be revealing when you've reviewed your strategic plan and come up short.
Now is the time to identify the gaps and zappers (resource wasters) to start the new year off with strength.
There is no time for blame or hesitation.
Remove doubt and uncertainty from your mindset—They do not belong in your marketing plan. The contrarian plan we create together moves you ahead of the "same old" pack, doing the same old thing, the same old way.
"If the only tool you have is a hammer,
you tend to see every problem as a nail."
Ask the team (even if it's just you), "What one thing can you do differently to boost my performance?"
Text (480-510-7166) your answer or email me so you can start off strong in 2014.
Identify what supports your vision. Line out what is not working currently.
How ready are you to see results rather than just talking about them?
Positive Potentials LLC and LifeSkills™ Seminars are the Small Business Coaching, Marketing Creative Team, Brand Strategists and Dynamic Small Business Solutions who want to serve you and your company.
Positive Potentials' services support and transform what you already know and accelerate your Business Literacy™. You invite us into your company where you are treated as our only client. There is no intrusion, just an assisted collaboration to bring solutions that boost your business results.
Working with us is easy—
You can access a vault of dynamic business plans, materials and strategies without feeling like we are taking over your operation.
Our dynamic and tested tools include the following items:
Small Business Marketing and Coaching—Team and Individual
Executive Individual and Group Performance Assessment Coaching
Marketing Communication Services—New Program and Brand Development, Promotion and Social Media Awareness
Business plan review and certification
Close-the-Gap™ Assessment and Analysis
Company Culture Evaluations and Growth Facilitation
Strategic and Market Planning to "Futurize Your Business™"
Media, Image Management and Business Publishing Your Ideas
Assess Multi-Generational Impacts on Your Business Plan
Advanced Communication Skill Development
Board of Directors Training-Profit and Not for Profit
Strengthen your market position and remove uncertainty from your path.
Small Business Market Coaching raises your company resonance
and amplifies your marketing voice. It transcends "feeling good"
because it is grounded in performance metrics.
Be sure to leave your comments and inspirations.
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Please check out the no-fee resources at your fingertips
"Michelle was very supportive of me when I spoke at the AZ Authors Association and was even more generous when she volunteered her valuable time to speak for my Scottsdale Society of Women Writers - I know she gives of her time with "paying forward" in mind and it has paid off for her. Michelle serves her community and her clients well." Patricia L. Brooks, President, Scottsdale Society of Women Writers
"Nothing happens until something moves." Einstein
Coaching moves you!
Re-discover yourself through coaching--Bring optimism back to your perspectives—fresh career opportunities, refresh relationships, create freedom, become an entrepreneur. Ask me about the Personal Strategic Life Plan (PSLP) and added resources.
That's my coaching premise. I know there is an easier way to be fulfilled and excited about your work and your life with purpose and direction. This approach can be provocative and stimulating when people are ready to "fall" forward.
Think of our coaching work together as a flashlight shining light on what you already know viscerally but are often fearful of expressing it for a myriad of reasons. Let's expose them and get rid of them.
Frustrated? Do you hear that little voice in our head?
Please provide your name, issue and best time to reach you. (Specify your time zone, please, if you would like to receive a personal phone call. Thanks. -MC)
Why would anyone test a small business solution
coaching session for no fee? ($75 value) Reasons can be curiosity, someone likes a value, because they can? What's your reason?
Whether you have a business question or are hatching an entrepreneurial idea
or you want someone to hear you out, this is just 4 U. Find out here.
This is a “Thank You” for continually assisting my organization in its strategic planning efforts.
I am impressed with your professionalism, efficient service and analytical skills. Your insight is energizing and your passion is shown in your emails, discussions and completed projects. If you are looking to institute profitability in your company I highly recommend Michelle Cubas as your Business Coach.
Theresa Keves, MBA/TA Mediator
President, DeNovo Business Enthusiasts
My reason for being is to serve you:
Individuals, company and business leaders, and communities
through positive and effective communications, strategic thinking and
planning development so everyone benefits within each sphere of influence.
Curious as to what our work looks like? 480/510-7166
Coaching puts business solutions and results in your hands.
Don't forget to subscribe to the newsletter. I won't waste your time with marketing "speak."
Content is pragmatic and user-friendly instantly. Issues have a singular focus for easy reading.
"Firstly I want to thank you for my eWomenNetwork complimentary coaching sessions. I so much appreciated it. Your advice "Just show up at Networking meetings and be yourself" made me the Networking Queen in the San Francisco Bay Area! I developed a love for networking and discovered the secrets to building successful relationships with Entrepreneurs. Since our coaching sessions, I re-positioned myself and would love to share with you tonight, that I had a very successful and profitable 2007."
Ursula Kauth, Marketing Consultant, California
Visit our Resource Center for more complimentary business tools, assessments, bibliography, Quick Study™ content to upgrade your skills fast.
Happy Veterans' Day All Year Long
with Positive Potentials LLCCoaching
Likely the singular most powerful tools you will use to masterfully move your voice and message into and above the crowd are your marketing messages. The range from internal and external communications through creative and distribution of your "wares" is highly sensitive and critical if you want to be noticed and perceived as a leader in your industry. From package design, voice mail messages and web site strategy to trade show management, and presentations, our two decades of expertise boost your marketing presence, exposures and positioning.
Job Creation and Hiring are the lifeblood of your business.
Tap into what you must know to plow through a sluggish and regressive economy and still emerge ahead and profitable. You cannot afford not to ignore this alert. When was the last time you visited a high school or sat on an education committee? The gaps are enormous between the reality of the workplace and public education.Until education catches up with the workplace especially in the U.S., business will pay the bill for education. Find out how you can earn tax credits and grants to employ military veterans and people with disabilities.
Whether you lead a company or are the employee . . .
Are you really who you think you are? Feel like you're off track? No results to show for your efforts?
There is a more direct way to achieve fulfillment and find support in your work and personal life. Being with a coach lays the foundation to your future. Coaching propels you forward! Let's build your blueprint today.Can you benefit from a Personal Strategic Life Plan rather than abandon your goals and dreams?
Through coaching we return purpose to work and return people to their business.™
Positive Potentials is the first and only business and executive coaching practice that introduces Business Literacy™ as a coaching tool. As a coaching company, we offer our clients a benefit of personal and career advancement and fulfillment. Beyond the increased performance factor for their companies, clients express how they enjoy more personal freedom, less stress and clarity of thought built on a values foundation they can apply to any circumstance that appears.
My work with entrepreneurs shows 65% jumping over the cliff without a written business plan. Worse yet, if they have a blueprint "napkin strategy," (I know Southwest Airlines did well with that) there is no strategic MARKETING PLAN to drive the commercial engine and no benchmarks for success. It is no surprise that everyone is more productive when the direction is clearly stated.
Non-Profit boards have different goals and intentions than for-profit ones. Leaders are essential to set the pace, the board energy and the stimulate performance.
Collaborative solution-finding is a skill I call, The Art of Governance. This model touches all board members, recruiting tactics and succession planning. Although members are experts in their fields, they are often unaccustomed to the collaborative and sharing aspects of board work—They may be used to keeping ideas to themselves and may not be comfortable sharing and asking questions as they may be viewed as weak by not having all the answers.
Our top-tier development includes the following focus:
• Leadership assessments, models and communication styles
• Fundraising ideas and planning
• Committee and Membership Development
• Strategic Planning sessions and review
Often connected to marketing communications, our small business marketing services are tailored to the best ways to promote your messages—to internal and external audiences.
Multi-generational and multi-cultural issues have changed the landscape, too. Our strategies slice through the confusion of how to handle these sensitive issues and reduce conflict and waste.
Marketing Services require constant sharpening for the small business, business unit or division:
-Marketing Communications—Internal and External Audience Implementation Strategies
-Advertising-Public Relations and Media Management
-Social Media and Networking-Sales Material Development
-Affiliate and Dealer support
-Intellectual Property Management and Company Publishing.
Enjoy the impact and results of a sharp, attentive team once they are exposed to Pivotal Thinking tactics. More than Covey's "sharpening the saw," Pivotal Thinking is a new mental way to "wire" your projects and how to allocate resources. These tested methods overcome the training gap. Consider that two generations have lost the art of "common sense." Pivotal Thinking brings it back into style.
•Multi-cultural, multi-generational and gender bias are easily understood through a Positive Potentials' tools. Improve operational flow and inter-department communications with Positive Potentials on your team. Reduce conflict and exposure to legal issues when you understand the fabric of your company's culture.
Women see the world differently than men. From powerful corporate executives to Mompreneurs, women have different issues to manage than male counterparts. Bring the joy of equilibrium to your 24 hours with supportive and visionary coaching. Women have started "cottage" industries for millennia. Now they can benefit and create business wisdom, too.
Recent research shows that investment money in micro loans to women
Still wondering if this fad will pass? Don't wait too long. Our matrix maps, industry resources and sensible implementation, provide a handle for you to grasp.You can access $millions$ in research when you know how to work the social media milieu.
• Business Publishing Services for Thought Leaders/Aspiring Authors
Build company equity with intellectual property.
Consider creating a brain trust vault for company ideas that can soar into revenue streams. Your IP (intellectual property) adds value when you want to sell your business.
Add credibility to your management team and your leadership style through publishing white papers, books and downloadable documents.
What you say in public matters and can cost you a thousands of dollars and good will capital. Enjoy the security of knowing your brand messages are aligned and appropriate throughout your digital footprint, broadcasting and print media. Become a master of sub-text and non-verbal cues, too.
Michelle . . .
I want you to know that I took your advice about my telephone message and friends and clients constantly comment on it. It does get attention. Call some evening when you know I'm not here and see what you think.
Thanks for the marketing strategy!
—Donna Tucker, CareerPRO Résumé Center
"Just wanted to say "Thank You" for the excellent marketing seminar I attended today. I believe this is the best marketing seminar I have attended. . . Your actual nuts and bolts tips . . . were creative and helpful for me. . . The advice about personal contacts and the power of writing hit home. Again, thank you."
—Penny E. Matteson, Marketing Specialist, Maricopa Integrated Health System
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Coaching is invaluable to re-enter the civilian workforce. Returning Veterans and their life partners can qualify for Job Re-Entry Assessment, Training, Coaching and Skill Review. Coaching colleagues and I are committed to support our returning troops through what we best offer. Please refer and sponsor military personnel who could use a boost to re-enter civilian work life.
A continuous focus in these sessions is on how to enhance your most important asset—your ability to influence decisions.
Influencing others is a critical business skill required for sales results in marketing, communications and business development sales today. Strong interpersonal and influencing skills are essential as we work in teams, interact with those from other disciplines, to “sell” our ideas and projects to upper management. Join us and see how you can now embed influence into your best practices, too.